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The Effectiveness of Business-to-Business Marketing Communications
SSRN Electronic Journal, 2013This paper would outline the importance of the management of business-to-business marketing communications in today’s challenge environment. Efficient business-to-business marketing communications requires understanding of the business-to-business marketing context.
Bruno Završnik, Damjana Jerman
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EFFECTIVE BUSINESS COMMUNICATION: KEY TO SUCCESS
BSSS Journal of Management, 2023Communication is the process of communicating thoughts or information from one person to another. We translate our ideas into effective communication when we do it in a straightforward manner. When two parties communicate, one acts as the transmitter and the other as the receiver. For a Business to succeed, effective communication is crucial.
Vaishali Tiwari, Pooja Chaturvedi
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Effectiveness of a Business Communication Course
Business and Professional Communication Quarterly, 2014This study aims to show the effectiveness of a business communication course offered in a business school in India. All students who enrolled for the Master of Business Administration program in the school were considered for the study. The study adapted a pretest and posttest approach to find the effectiveness of the course.
K. Sri Gayathridevi, R. Deepa
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The Effect of Business Communication on Employee Performance
Proceeding of International Conference on Business, Economics, Social Sciences, and Humanities, 2023This study discusses an analysis of effect business communication on employee performance at PT JNE Express Across Nations. Researchers used quantitative methods with data collection techniques by questionnaires. Data quality analysis techniques used validity test methods, reliability tests, while hypothesis testing used simple linear regression ...
Galih Abdul Fatah Maulani +3 more
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Effective Business Communication for Women
Equal Opportunities International, 1989Men and women develop different communication styles as a result of their varied sex role socialisation experiences. Communication between the sexes in the business environment is filled with misunderstandings, since men and women are not always aware of the difference in communication styles.
Christine Mary Baytosh, Brian H. Kleiner
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PWA AS AN EFFECTIVE MEANS OF BUSINESS COMMUNICATION
SOFT MEASUREMENTS AND COMPUTING, 2022The article touches upon the actual problem of large time, labor and money costs of business when creating desktop and mobile applications as a means of communication with customers and offers a modern solution in the form of developing a web application based on PWA technology.
M.N. Ivanov, I.E. Stepanov
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Toward a model of business-to-business marketing communications effects
Industrial Marketing Management, 1997Abstract Inherent differences between business-to-business marketing and consumer marketing results in important differences in how marketing communications tools are processed and acted on by their targets. A model of business-to-business marketing communications effects should consider these differences and adequately explain both internal ...
David I. Gilliland, Wesley J. Johnston
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BUSINESS COMMUNICATION AS A FORMULA FOR EFFECTIVE COMMUNICATION
Innovative economics and managementTamar Diasamidze E-mail:t.diasamidze@bnu.edu.ge Associate professor, Batumi Navigation University Batumi, Georgia https://orcid.org/0000-0002-4978-4868 Abstract. Business communication is a critical component of modern organizational functioning, directly influencing performance, collaboration, and decision-making.
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Effective Communication of IT Costs and IT Business Value
Digital transformation urges organizations to strategically invest in information technology (IT) to keep up with the competition. The responsible strive to choose the right digital initiatives that can maximize the benefit.
Constanze Riedinger +3 more
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A Guide to Using Color Effectively in Business Communication
Business Communication Quarterly, 1997As colorprinters drop in price, business communicators will have an increas ing ability to use color. Judicious use of color can make documents attractive, professional, and effective. Unfortunately, poorly used color can seriously detractfrom a document.
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