ABSTRACT Past growth in the global organic market has been concentrated in high‐income countries, while in middle‐income countries such as Serbia the organic market remains nascent and characterized by a sparse assortment of organic products, high retail premia and limited evidence on consumer preferences and their drivers.
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This chapter will: Define business discourse as it will be referred to in the rest of this book; Provide a brief overview of the historical development of business discourse with a number of landmark studies; Discuss the hallmarks of business discourse research including the types of data investigated; Provide details of the most ...
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