Results 211 to 220 of about 27,163 (260)

Country Reputation, Brand Reputation and Company Reputation: Their Importance in Business-to-Business Industries

Developments in Marketing Science: Proceedings of the Academy of Marketing Science, 2016
Literature and research studies on country of origin (COO) have mainly focused on its effect in business to consumer (B2C) markets. Among the few scholars who have analysed industrial sectors (B2B), some believe that COO has similar importance and the same function in B2B markets as in B2C markets.
Loretta Battaglia   +2 more
exaly   +3 more sources

Formation of Reputation in Business Markets

Journal of Business-to-Business Marketing, 2016
ABSTRACTPurpose: This study adopts a relational perspective on reputation. We investigate how relationship characteristics impact a customer’s judgment of supplier reputation. We include characteristics at both the interfirm and interpersonal levels, and we additionally link these characteristics to interfirm trust in order to explore similarities and ...
Chunyan Xie, Sven Haugland
exaly   +2 more sources

Business and Social Reputation: Exploring the Concept and Main Dimensions of Corporate Reputation

Journal of Business Ethics, 2006
Different theoretical approaches highlight the growing relevance of corporate reputation as strategic factor. Among these approaches the arguments of the Resource-Based View are special worthwhile (Grant, 1991, California Management Review 33(3), 114–135; Barney, 1999, Sloan Management Review Spring, 137–145).
Pedro Lopez Sáez   +2 more
exaly   +2 more sources

Measuring a Business School’s Reputation:

European Management Journal, 2002
Joep Cornelissen, Richard Thorpe
exaly   +2 more sources

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