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BUSINESS NAME AND BUSINESS REPUTATION – USE AND ABUSE

MB University International Review, 2023
The paper explains the concept and importance of the business name and business reputation of the company. These two elements represent the most significant element of individualization of a company, by which the public and other companies are recognized in legal transactions and on the market. We analyzed and presented data from the official documents
Dragana Lazić, Sanja Stanković
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Gossip and Reputation in Business Networks

European Sociological Review, 2010
In this article we examine the determinants of gossip in purchasing and supply management, where gossip is defined as talking about your business partner (in a negative way) to a third party. Although gossip is often conceived as mere small talk, we argue and show that gossip can be analysed and is being used as a rational response in the management of
Rooks, G.   +2 more
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Business reputation potential

Scientific and Technical Information Processing, 2009
The technologies for image, reputation, corporate semantics and analytics in the management of firms and companies are evaluated; intellectual analytical technologies for the reproduction and accumulation of reputation capital are examined.
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The Concept of Reputation in Business History

Business History Review, 2013
Historical narratives have enriched, and can even do more to enhance, the concept of corporate reputation by deepening our understanding of how reputation changes over time and among different stakeholders. This literature review highlights this theme of reputation for two audiences—business historians and corporate reputation theorists. By showing how
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Role and Significance of Business Reputation in Business [PDF]

open access: possibleBusiness Inform, 2013
The article considers the essence of business reputation from the point of view of entrepreneurs, clarifies its components and their interconnection. It studies a correlation between the "reputation" and "image" notions and also provides a comparative characteristic and differences between the firm's "image" and "authority" notions.
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A Reputation Mechanism for Business-to-Business Electronic Commerce That Accounts for Rater Credibility

Journal of Organizational Computing and Electronic Commerce, 2005
This article investigates whether source credibility theory can support reputation mechanisms in business-to-business (B2B) electronic commerce. In contrast to consumer electronic marketplaces, the raters in B2B communities are skilled and connected, necessitating a reputation mechanism to account for the relationship between the user and the rater. To
Martin A. Ekstrom   +2 more
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Business Ethics and the Return on Reputation

Journal of Mass Media Ethics, 2012
“Business ethics” as an oxymoron is a joke that has been around a long time. The joke builds on the business philosophy centering on the all-consuming economic mission of the business and the assum...
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ANALYSIS OF BUSINESS REPUTATION’S COMPONENTS OF UKRAINIAN BUSINESS

Bulletin of East European University of Economics and Management
The article analyzes the components of the business reputation of Ukrainian business. The set tasks of the research were as follows: on the basis of the indicated relevance and need for the analysis of business reputation, to determine the contributions of individual scientists and experts to the theoretical foundations of the analysis of the ...
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Combine confirms business-like reputation

Refractories and Industrial Ceramics, 2009
New products are presented in the OAO Borovichi Refractory Combine display at the international exhibition Metal-Expo ‘2009. Refractory physicochemical properties are provided. Awards, obtained as a result of good work are listed.
I. N. Ermakov, V. V. Bulin
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Measuring and Managing the Reputation of Business Consultancies

2018
The consulting business relies on trust between consultants and clients. In a situation where the client has not worked with a particular consultancy before, the positive reputation of this company can act as a substitute for previous personal experience.
Volker Nissen, Johannes Dittler
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