Business reputation - Open Access .click

MB University International Review, 2023
The paper explains the concept and importance of the business name and business reputation of the company. These two elements represent the most significant element of individualization of a company, by which the public and other companies are recognized in legal transactions and on the market. We analyzed and presented data from the official documents
Dragana Lazić, Sanja Stanković
openaire +1 more source

Country Reputation, Brand Reputation and Company Reputation: Their Importance in Business-to-Business Industries

2016
Literature and research studies on country of origin (COO) have mainly focused on its effect in business to consumer (B2C) markets. Among the few scholars who have analysed industrial sectors (B2B), some believe that COO has similar importance and the same function in B2B markets as in B2C markets.
CEDROLA, ELENA, Battaglia L., QUARANTA, ANNA GRAZIA +2 more
openaire +2 more sources

Gossip and Reputation in Business Networks

European Sociological Review, 2010
In this article we examine the determinants of gossip in purchasing and supply management, where gossip is defined as talking about your business partner (in a negative way) to a third party. Although gossip is often conceived as mere small talk, we argue and show that gossip can be analysed and is being used as a rational response in the management of
Rooks, G., Tazelaar, F., Snijders, C.C.P. +2 more
openaire +5 more sources

corporate reputation
reputation
деловая репутация

image
stakeholders
intangible assets

goodwill
reputation risk