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The Concept of Reputation in Business History
Business History Review, 2013Historical narratives have enriched, and can even do more to enhance, the concept of corporate reputation by deepening our understanding of how reputation changes over time and among different stakeholders. This literature review highlights this theme of reputation for two audiences—business historians and corporate reputation theorists. By showing how
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Business Ethics and the Return on Reputation
Journal of Mass Media Ethics, 2012“Business ethics” as an oxymoron is a joke that has been around a long time. The joke builds on the business philosophy centering on the all-consuming economic mission of the business and the assum...
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BUSINESS REPUTATION OF ENTERPRISES: DEFINITIONS, STRUCTURE AND REPUTATION RISK MANAGEMENT
ECONOMICS, FINANCE AND MANAGEMENT REVIEW, 2022Iryna Mihus, Igor Korzhevskyi
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Business Ethics and Managing Reputation
2010The paper deals with the concept of business ethics and its relationship to social responsibility as a framework for contemporary business practice. The text examines the paradoxes of combining interest-dominated economic activity with ethically responsible behaviour in the context of societal normativity.
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CORPORATE REPUTATION’S PLACE IN MEASURING BUSINESS PERFORMANCE [PDF]
THE YEARBOOK OF THE “GH. ZANE” INSTITUTE OF ECONOMIC RESEARCHES, 2014 The growing research interest into corporate reputation is explained by its potential to create, maintain and increase financial performance. Favorable corporate reputations are intangible assets that offer a strategic competitive advantage to firms, explaining the relationship between reputation and profits.
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Measuring a Business School’s Reputation:
European Management Journal, 2002Joep Cornelissen, Richard Thorpe
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Linking Atmosphere and Reputation in Order to Measure Business-to-Business Relationships
Journal of Customer Behaviour, 2002Roper, S., Davies, G., Murphy, J.
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