Business reputation and social media: A primer on threats and responses [PDF]
With the emergence of the interactive web (or Web 2.0), social media applications gained enormous popularity among internet users, forcing businesses to adapt their marketing strategies and engage with social media as part of their marketing toolbox.
Horn, Ine Schulze +6 more
openaire +2 more sources
RISK OF LOSS OF COMMERCIAL BANK S BUSINESS REPUTATION: REASONS AND CONSEQUENCES
Categorical differences of risk of loss of commercial bank's business reputation and reputation risk are considered. The reasons leading to loss of business reputation of the credit organization are studied, their group is performed.
Igor Kunitsyn
doaj
Business process of reputation management of food industry enterprises [PDF]
The goal of the article is development of the methodical base of reputation management directed at formalisation of theoretical provisions and explanation how to organise reputation management at food industry enterprises.
Derevianko Olena. H.
doaj
Transformational Leadership and Corporate Reputation: Mediation Effects of Employer Branding
The purpose of this paper is to examine the impact of transformational leadership and corporate reputation on employer branding by testing a hypothesized model. This study employed a quantitative online survey technique.
Muhammad Zeesahn +3 more
doaj +1 more source
THEORETICAL AND METHODOLOGICAL PRINCIPLES OF REPUTATION RISK MANAGEMENT IN BANKS
The success of banking institution directly depends not only on the quality of provided services, but also on the reputation of bank on the market. This issue is especially acute for the bank, since its effectiveness largely depends on the behavior and ...
Zhanna Torianyk +3 more
doaj +1 more source
Sustainable Development of Corporate Reputation – Reputation analysis of the selected brands owned by the family businesses [PDF]
Research background: The paper discusses the issue of sustainable development of corporate reputation, more specifically discusses the issue of traditional and innovative approaches to reputation management of selected global brands owned by the family ...
Pollak Frantisek +3 more
doaj +1 more source
The problem of effective management of the intangible assets is quite serious in the circumstances when the rapid information flow about the functioning of any company (industrial enterprise) may alter its market value quite fast.
O. I. Kalinskiy
doaj +1 more source
Methodological Approach to Elaborating Strategy for Consolidation of Enterprise Business Reputation
The article provides the author’s view on elaboration of strategy for consolidation of enterprise business reputation, which is based on researching processes of its elaboration, identification of pathologic conditions in the process, classification and ...
E. V. Scherbakova
doaj +1 more source
The Impact of Reputation on Corporate Financial Performance: Median Regression Approach
Background: In recent years, reputation has become an important risk concern for companies around the world. Deloitte Global Survey highlights the reputation risk as the top strategic business risk in 2014.
Vig Silvija +2 more
doaj +1 more source
Business Reputation of Social Networks of Web Services
This paper introduces a set of criteria that are used to establish the reputation of a social network from a business perspective. This network is populated with social Web services. Compared to regular Web services, social Web services establish and maintain networks of contacts, count on their (privileged) contacts when needed, etc.
Maamar Z +3 more
openaire +2 more sources

