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Goodwill of Companies: the Need to Build and Problems
In article the importance of business reputation as necessary factor of increase in competitiveness of the companies is proved, stages of formation of business reputation of the company are considered, the reputation is considered as one of the most ...
E. Yu. Kuzmina, I. V. Soklakova
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Guanxi, government and Corporate reputation in China: Lessons for international companies [PDF]
The purpose of this paper is to explore corporate reputation in the transitional Chinese context, and to examine the impact of guanxi on reputation management. China remains a hierarchical guanxi-based society despite the rapid transition to a market-led
Fan, Y
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Selling Reputation When Going Out of Business [PDF]
Is the reputation of a firm tradeable when the previous owner has to retire even though ownership change is observable? We consider a competitive market in which a share of owners must retire in each period. New owners, observing only recent profits, bid for the firms on sale. Customers are concerned with the owners' type, which reflects the quality of
Hendrik Hakenes, Martin Peitz
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RISK OF LOSS OF COMMERCIAL BANK S BUSINESS REPUTATION: REASONS AND CONSEQUENCES
Categorical differences of risk of loss of commercial bank's business reputation and reputation risk are considered. The reasons leading to loss of business reputation of the credit organization are studied, their group is performed.
Igor Kunitsyn
doaj
Transformational Leadership and Corporate Reputation: Mediation Effects of Employer Branding
The purpose of this paper is to examine the impact of transformational leadership and corporate reputation on employer branding by testing a hypothesized model. This study employed a quantitative online survey technique.
Muhammad Zeesahn +3 more
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Business process of reputation management of food industry enterprises [PDF]
The goal of the article is development of the methodical base of reputation management directed at formalisation of theoretical provisions and explanation how to organise reputation management at food industry enterprises.
Derevianko Olena. H.
doaj
THEORETICAL AND METHODOLOGICAL PRINCIPLES OF REPUTATION RISK MANAGEMENT IN BANKS
The success of banking institution directly depends not only on the quality of provided services, but also on the reputation of bank on the market. This issue is especially acute for the bank, since its effectiveness largely depends on the behavior and ...
Zhanna Torianyk +3 more
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Sustainable Development of Corporate Reputation – Reputation analysis of the selected brands owned by the family businesses [PDF]
Research background: The paper discusses the issue of sustainable development of corporate reputation, more specifically discusses the issue of traditional and innovative approaches to reputation management of selected global brands owned by the family ...
Pollak Frantisek +3 more
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The reputation of the corporate social responsibility industry in Australia [PDF]
Corporate social responsibility (CSR) is increasingly seen as an imperative for sustainable business and there is a growing literature on the effect of CSR on corporate reputation. Despite this, a pall of ambiguity and uncertainty remains around what CSR
Bartlett, Jennifer +2 more
core +2 more sources
The problem of effective management of the intangible assets is quite serious in the circumstances when the rapid information flow about the functioning of any company (industrial enterprise) may alter its market value quite fast.
O. I. Kalinskiy
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