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The Evolution of Marketing Capability Theory
2010 International Conference on Management and Service Science, 2010This paper roundly teases the theoretical foundation of marketing capability based on the angle of evolution. It proposes that marketing capability theory is gradually cognized and utilized based on resource and competence theories. As a conclusion, it indicates that although marketing capability theory has drawn lots of scholar's attentions, the ...
Quanhong Liu
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The Organizational Approach of Capability Theory
Review of Political Economy, 2008Abstract Richard Langlois, Tony Yu & Paul Robertson (LYR) (2003) have assembled a collection of previously published papers that move beyond textbook production theory. This essay discusses work by Frank Knight and Hendrik Houthakker not reproduced in LYR in relation to the capability theory of economic organization.
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