Results 251 to 260 of about 2,135,521 (269)

Where Do Market Categories Come From and How? Distinguishing Category Creation From Category Emergence

Journal of Management, 2017
Rodolphe Durand, Mukti Khaire
exaly  

Category Captainship vs. Retailer Category Management under Limited Retail Shelf Space

Production and Operations Management, 2011
L Beril Toktay, Mümin Kurtulus
exaly  

Cross-category demand effects of price promotions

Journal of the Academy of Marketing Science, 2011
Peter Leeflang, Leeflang Peter S H
exaly  

Competitive Consequences of Using a Category Captain

Management Science, 2010
Upender Subramanian, Jagmohan S Raju
exaly  

Putting category learning in order: Category structure and temporal arrangement affect the benefit of interleaved over blocked study

Memory and Cognition, 2013
Paulo Carvalho, Carvalho Paulo F, Goldstone Robert L   +2 more
exaly  

Decomposing the sales promotion bump accounting for cross-category effects

International Journal of Research in Marketing, 2008
Peter Leeflang, Dick R Wittink
exaly  

Culture, category salience, and inductive reasoning

Cognition, 1997
Richard E Nisbett, Edward E Smith, R E Nisbett   +2 more
exaly  

The Hidden Paths of Category Research: Climbing new heights and slippery slopes

Organization Studies, 2020
Marvin Washington, Giuseppe Delmestri, Filippo Carlo Wezel   +2 more
exaly  

Developing a framework to improve retail category management through category captain arrangements

Journal of Retailing and Consumer Services, 2009
Subir Bandyopadhyay
exaly  

Dual-task interference in perceptual category learning

Memory and Cognition, 2006
Dasa Zeithamova, W Todd Maddox, Maddox W Todd   +2 more
exaly