Results 141 to 150 of about 169 (163)

Celebrity Endorsements

JAMA, 2008
openaire   +1 more source

An integrative approach to examining the celebrity endorsement process in shaping affective destination image: A K-pop culture perspectives

Tourism Management Perspectives, 2023
Sojung Lee
exaly  

Effectiveness of Celebrity Endorsers

Journal of Advertising Research, 1983
Charles Atkin, Martin Block
openaire   +1 more source

Engaging fans on microblog: the synthetic influence of parasocial interaction and source characteristics on celebrity endorsement

Psychology and Marketing, 2017
Wanqi Gong, Xigen Li
exaly  

Star power: the evolution of celebrity endorsement research

International Journal of Contemporary Hospitality Management, 2018
Wan Yang
exaly  

Celebrity Political Endorsement

Journal of Political Marketing, 2008
Stephan C. Henneberg, Yi-Ling Chen
openaire   +1 more source

Celebrity Endorsements

2017
openaire   +1 more source

Analysis of the Implementation of Celebrity Endorsement as a Destination Marketing Instrument

Journal of Travel and Tourism Marketing, 2008
Robert Van Der Veen
exaly  

Effect of celebrity endorsement on telecommunication companies’ reputation

Management Research Review, 2019
Courage Simon Kofi Dogbe
exaly  

The effectiveness of celebrity endorsement in aspiring new celebrities

RAUSP Management Journal, 2018
Filipe Quevedo-Silva, Otávio Freire, Pedro Scrivano   +2 more
exaly