Results 151 to 160 of about 169 (163)

THE CELEBRITY ENDORSEMENT

2018
openaire   +1 more source

Celebrity Endorsement and the Attitude Towards Luxury Brands for Sustainable Consumption

Sustainability, 2019
Debora Tortora, Maria TERESA Cuomo, Pantea Foroudi   +2 more
exaly  

Korean Advertising Practitioners’ Perspectives on Celebrity Endorsement

Journal of Promotion Management, 2015
Nam-Hyun Um, Wei-Na Lee
exaly  

2. The Celebrity Endorsement

2020
openaire   +1 more source

Reconstructing Celebrity Endorsement

2023
openaire   +1 more source

Celebrity ambassador/celebrity endorsement – takes a licking but keeps on ticking

Journal of Strategic Marketing, 2019
Philip Kitchen
exaly  

Celebrity Endorsement for Nonprofit Organizations: The Role of Celebrity Motive Attribution and Spontaneous Judgment of Celebrity-Cause Incongruence

Journal of Promotion Management, 2015
Moonhee Cho, Sun-Young Park
exaly  

Celebrity Political Endorsement

Journal of Political Marketing, 2007
Henneberg, Stephan, S, C., Chen, Yi-Ling
openaire   +1 more source

The influence of celebrity endorsement on the purchase behavior of brands and product categories

Journal of Product and Brand Management
Jean-Pierre Lévy-Mangin
exaly  

Celebrity identity in domestic tourism endorsement

Tourism Management
Jianxin Li, Shibin Sheng
exaly