Results 91 to 100 of about 646 (146)

Building Cellar Door Business through Accreditation — Victoria's Perspective

International Journal of Wine Marketing, 2001
Ensuring an excellent visitor experience and meeting customer expectations is a key goal for most tourism businesses and of primary concern to government industry organisations. The Better Business Tourism Accreditation Program, underpinning a broad tourism accreditation initiative, has been implemented in Victoria across a range of tourism sectors ...
Leo K. Jago, Jean-Pierre Issaverdis
openaire   +1 more source

Measuring the carbon footprint of wine tourism and cellar door sales

Journal of Cleaner Production, 2020
Abstract The wine industry has been dedicating increasing efforts to considering the sustainability of the environment. Various approaches have been implemented to reduce the industry’s carbon footprint. With over 40 million wine tourists globally, cellar door operations have become an important distribution channel, especially for the financial ...
Sun, Ya-Yen, Drakeman, Donald
openaire   +2 more sources

A Wine Tourist Behavior Model for Australian Winery Cellar Doors

Tourism Analysis, 2016
This study features an exploration of the effects of winery cellar door inputs on visitors' value perception, overall satisfaction, and behavioral intentions. Using partial least squares (PLS) path modeling, it demonstrates that a winery's environment and service interactions significantly affect visitors' perceptions of wine quality.
Chen, X.   +3 more
openaire   +3 more sources

Drive by My Cellar Door: Rethinking the Benefits of Wine Tourism in Niagara

Tourism Analysis, 2021
The purpose of this study is to compare the effects of various marketing activities on retail winery spending in a wine tourism region. Data from a survey of 282 visitors to three Niagara boutique wineries are analyzed using principal component analysis to identify marketing drivers of winery sales, and regression analysis to measure the influence of ...
Bruce McAdams   +2 more
openaire   +1 more source

Service Quality at the Cellar Door: A Comparison Between Regions

International Journal of Wine Marketing, 2001
The provision of service at the cellar door is now beginning to attract some attention, which is critical given that wine tourism is a very lucrative industry with the ability to generate substantial wealth and growth. This paper develops the application of the SERVQUAL research approach, already used in Margaret River, and applies it to the Barossa ...
Stephen Charters, Martin O'Neill
openaire   +1 more source

Linking Service Quality at the Cellar Door with Brand Equity Building

Journal of Hospitality Marketing & Management, 2014
The purpose of this study is to examine the impact of the cellar door experience on the postvisit behavior of wine tourists with respect to winery brands. The underlying premise is that positive winery experiences can influence brand equity building, which in turn can be translated into positive behavioral intentions.
Athina Nella, Evangelos Christou
openaire   +1 more source

Customer perceived value in a cellar door visit: the impact on behavioural intentions

International Journal of Wine Business Research, 2007
PurposeThe purpose of this paper is to investigate the impact of customer perceived value on behavioural intentions in a cellar door context, and to examine the role of satisfaction as a mediator of the customer perceived value‐behavioural intentions relationship.Design/methodology/approachA multi‐dimensional measure of customer perceived value was ...
Donna Gill, Brett Byslma, Robyn Ouschan
openaire   +1 more source

Service quality at the cellar door: implications for Western Australia’s developing wine tourism industry

Managing Service Quality: An International Journal, 2000
Wine tourism has emerged as a growing area of special interest tourism in Australia, and is an increasingly significant component of the regional and rural tourism product of Western Australia. The increased significance and growing competitiveness of this sector has led to a heightened concern by producers and consumers for the quality of services ...
Martin O’Neill, Steven Charters
openaire   +1 more source

Assessing service quality at wineries and cellar doors through service mapping

International Journal of Wine Business Research, 2011
PurposeThe purpose of this paper is to investigate the importance of cellar door sales in wineries and test a method of assessing service quality using the services mapping approach, for the purposes of enhancing research in this important area.Design/methodology/approachService mapping involved a group of students in using participant observation ...
openaire   +2 more sources

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