Results 1 to 10 of about 939 (110)
Convivial Connection between Staff and Customer Is Key to Maximising Profitable Experiences: An Australian Cellar Door Perspective [PDF]
Cellar doors provide retail sales for wineries, providing higher returns than wholesale to domestic and export markets. Customer-based research has established enjoyable cellar door experiences are essential to building brand attachment, creating ...
Anthony J Saliba +2 more
exaly +6 more sources
Identifying lower limb problems and the types of safety footwear worn in the Australian wine industry: a cross‐sectional survey [PDF]
Background The Australian wine industry is a valuable part of the wider Australian economy worth approximately A$45 billion annually and employs 163,790 people either full time or part time.
Alexander Willem Copper +3 more
doaj +2 more sources
Seeking a competitive advantage in wine tourism: Heritage and storytelling at the cellar-door [PDF]
The nature of the cellar-door experience varies between wineries and regions. While the literature has identified heritage, storytelling and authenticity as important concepts regarding interaction with tourists at the cellar-door, there is a need to understand how they are operationalised by winery staff, including their strategic objectives.
Paul Strickland +2 more
exaly +2 more sources
The importance of enjoyable, memorable cellar door experiences is well-established in the literature. The winescape, which incorporates views, building design, and ambience is recognised as a central motivation for wine tourism and the most repeated content in word-of-mouth communication, a valuable marketing tool. Recent research has prioritised human
Anthony J Saliba, Genevieve d’Ament
exaly +3 more sources
The purpose of this work is to study the issues of service quality and service failure during visits to cellar doors in the five regions where wine tourism is most developed: Hunter Valley (AU), Mendoza (AR), Napa Valley (the USA), Stellenbosch (ZA), and
Elena Barbierato +2 more
doaj +3 more sources
Do Satisfied Cellar Door Visitors Want to Revisit? Linking Past Knowledge and Consumption Behaviors To Satisfaction and Intention to Return [PDF]
This study evaluates the main determinants of wine tourists' intention to revisit the winery cellar door. The proposed tourist behavior model suggests that past wine-related knowledge and behaviors as well as motivation affect satisfaction with the cellar door visit.
Girish Prayag +2 more
exaly +2 more sources
Why wine tourists visit cellar doors: Segmenting motivation and destination image [PDF]
AbstractThis study examines the relationship between the motivation of wine tourists to visit cellar doors and destination image perception. A survey of tourists resulted in 676 useable questionnaires. Using a novel segmentation method, self‐organizing maps, and bagged clustering, the study identified 5 distinct motivation clusters. These clusters were
Girish Prayag +2 more
exaly +2 more sources
Direct-to-customer sales provide higher returns, maximising the profitability of wine businesses. While recent research has expanded the understanding of the sales relationship developed during a cellar door experience, individual influences on this ...
Genevieve d'Ament +2 more
doaj +2 more sources
A framework for the evaluation of winery servicescapes: A New Zealand case [PDF]
In an increasingly competitive market to attract visitors, wineries are often seeking new means to enhance the visitor experience. However, despite recognition of the importance in the wine tourism literature of the setting in which wine experiences ...
McDonnell, Angela, Hall, C. Michael
doaj +3 more sources
Using mobile technology to track wine tourists
Understanding how tourists behave when visiting a destination is invaluable information for businesses. Despite the prevalence of wine tourism and its economic contribution, prior research has typically used surveys which produce coarse data.
Gemma K. Lewis +3 more
doaj +1 more source

