Convivial Connection between Staff and Customer Is Key to Maximising Profitable Experiences: An Australian Cellar Door Perspective [PDF]
Cellar doors provide retail sales for wineries, providing higher returns than wholesale to domestic and export markets. Customer-based research has established enjoyable cellar door experiences are essential to building brand attachment, creating ...
Genevieve D'Ament +2 more
exaly +7 more sources
Seeking a competitive advantage in wine tourism: Heritage and storytelling at the cellar-door [PDF]
The nature of the cellar-door experience varies between wineries and regions. While the literature has identified heritage, storytelling and authenticity as important concepts regarding interaction with tourists at the cellar-door, there is a need to ...
Warwick Frost +2 more
exaly +3 more sources
Do Satisfied Cellar Door Visitors Want to Revisit? Linking Past Knowledge and Consumption Behaviors To Satisfaction and Intention to Return [PDF]
This study evaluates the main determinants of wine tourists' intention to revisit the winery cellar door. The proposed tourist behavior model suggests that past wine-related knowledge and behaviors as well as motivation affect satisfaction with the ...
Girish Prayag +2 more
exaly +3 more sources
Younger wine tourists: a study of generational differences in the cellar door experience. [PDF]
The importance for wineries of visitation to cellar doors is recognised by both the tourism and wine industries (O'Neill and Charters, 2000). The quality of cellar door service plays a central role in the tourist’s experience of a winery and in the ...
Fountain, Joanna, Charters, S
exaly +3 more sources
Identifying lower limb problems and the types of safety footwear worn in the Australian wine industry: a cross‐sectional survey [PDF]
Background The Australian wine industry is a valuable part of the wider Australian economy worth approximately A$45 billion annually and employs 163,790 people either full time or part time.
Alexander Willem Copper +3 more
doaj +2 more sources
The importance of enjoyable, memorable cellar door experiences is well-established in the literature. The winescape, which incorporates views, building design, and ambience is recognised as a central motivation for wine tourism and the most repeated content in word-of-mouth communication, a valuable marketing tool. Recent research has prioritised human
Genevieve D'Ament +2 more
exaly +3 more sources
The purpose of this work is to study the issues of service quality and service failure during visits to cellar doors in the five regions where wine tourism is most developed: Hunter Valley (AU), Mendoza (AR), Napa Valley (the USA), Stellenbosch (ZA), and
Elena Barbierato +2 more
doaj +3 more sources
Why wine tourists visit cellar doors: Segmenting motivation and destination image [PDF]
AbstractThis study examines the relationship between the motivation of wine tourists to visit cellar doors and destination image perception. A survey of tourists resulted in 676 useable questionnaires. Using a novel segmentation method, self‐organizing maps, and bagged clustering, the study identified 5 distinct motivation clusters. These clusters were
Johan Bruwer +2 more
exaly +2 more sources
Direct-to-customer sales provide higher returns, maximising the profitability of wine businesses. While recent research has expanded the understanding of the sales relationship developed during a cellar door experience, individual influences on this ...
Genevieve d'Ament +2 more
doaj +2 more sources
A framework for the evaluation of winery servicescapes: A New Zealand case [PDF]
In an increasingly competitive market to attract visitors, wineries are often seeking new means to enhance the visitor experience. However, despite recognition of the importance in the wine tourism literature of the setting in which wine experiences ...
McDonnell, Angela, Hall, C. Michael
doaj +3 more sources

