Results 141 to 150 of about 1,579 (162)

A Note on the Predictive Validity of the CETSCALE

Journal of the Academy of Marketing Science, 1992
Consumers’ perceptions of the morality of buying foreign products, or consumer ethnocentric tendencies, are becoming an increasingly important issue for marketers in the global environment. The predictive validity of Shimp and Sharma’s (1987) CETSCALE was tested in a nationwide mail survey.
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A Test of the Stability of the Cetscale, A Measure of Consumers’ Ethnocentric Tendencies

Journal of Marketing Theory and Practice, 1997
The consumers’ ethnocentric tendencies scale (CETSCALE) is a multi-item measure that reflects a proclivity to prefer products made domestically over those of foreign origin. For such a scale to be used properly the stability of the measure over time must be understood.
James A. Nielsen, Mark T. Spence
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Conceptualizing Consumer Ethnocentrism in a Developing Country: Validity and Applicability of CETSCALE in Bangladesh

Journal of Asia-Pacific Business, 2014
This article argues that the traditional belief that “consumer ethnocentrism is a phenomenon of the developed countries only” is no longer true. To establish this argument, this study assesses the applicability of the Consumer Ethnocentric Tendencies Scale (CETSCALE) to a developing country Bangladesh.
Tamgid Ahmed Chowdhury, Masud Ibn Rahman
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Satın Alma Kararlarında Tüketici Etnosentrizmi ve Menşe Ülke Etkisinin Cetscale Ölçeği İle Değerlendirilmesi

2015
Tüketici etnosentrizmi, tüketicilerin yabancı malları kullanmanın ve satın almanın ne derece uygun veya ahlaki olduğuna ilişkin görüş değerlendirmelerini ifade eder. Bu çalışmada Aydın ilindeki 386 tüketicinin Cetscale (Consumer Ethnocentrism belirlenmiştir.
Armağan, Ece Aksu, Gürsoy, Özden
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Different approaches towards scale validation in international marketing research: Adopting the CETSCALE to include cultural characteristics or focussing on culturally-invariant items?

, 1996
Rudolf Sinkovics
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Consumer Ethnocentrism Tendencies Scale (Cetscale): A Pilot Study for Consumers in Istanbul

2014
Evaluation of the behavior and attitudes of consumers for domestic and foreign products, international marketing executives have come into the limelight as much a matter of marketing academics. Consumer ethnocentrism tendency scale (CETSCALE), widely used in the field, is a tool to measure the behavior and attitudes.
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An Assessment of CETSCALE in Liberalised Economy

, 2021
Riddhish N. Joshi, Yogesh C. Joshi
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Zastosowanie CETSCALE do pomiaru etnocentryzmu konsumenckiego na rynku produktów żywnościowych w Polsce

, 2014
Renata Nestorowicz, Aleksandra Kaniewska-Sęba   +1 more
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An Assessment of the Consumer Ethnocentric Scale (CETSCALE) in an Advanced and Transitional Country: The Case of Canada and Russia

, 2005
Kojo Saffu, John H. Walker
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Reconceptualising the CETSCALE (Consumer Ethnocentric Tendency Scale)

, 1999
Felix T Mavondo, Angeline Tan
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