Results 121 to 130 of about 359 (131)

Local Retail Segmentation Using the CETSCALE

Journal of Promotion Management, 2002
William T. Neese, G. Tomas
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Comparative analysis and applicability of GENE, CETSCALE, and TE ethnocentrism scales in tourism context

Current Issues in Tourism, 2023
Svetlana Stepchenkova
exaly  

Consumer Ethnocentrism Tendencies Scale (Cetscale): A Pilot Study for Consumers in Istanbul

2014
Evaluation of the behavior and attitudes of consumers for domestic and foreign products, international marketing executives have come into the limelight as much a matter of marketing academics. Consumer ethnocentrism tendency scale (CETSCALE), widely used in the field, is a tool to measure the behavior and attitudes.
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Satın Alma Kararlarında Tüketici Etnosentrizmi ve Menşe Ülke Etkisinin Cetscale Ölçeği İle Değerlendirilmesi

2015
Tüketici etnosentrizmi, tüketicilerin yabancı malları kullanmanın ve satın almanın ne derece uygun veya ahlaki olduğuna ilişkin görüş değerlendirmelerini ifade eder. Bu çalışmada Aydın ilindeki 386 tüketicinin Cetscale (Consumer Ethnocentrism belirlenmiştir.
Armağan, Ece Aksu, Gürsoy, Özden
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Comparative analysis and applicability of GENE, CETSCALE, and TE ethnocentrism scales in tourism context

Current Issues in Tourism, 2022
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Badanie poziomu etnocentryzmu konsumenckiego mieszkańców Zawady z wykorzystaniem metody CETSCALE

2014
W pracy omówiono różne zachowania i postawy konsumentów oraz istotę etnocentryzmu konsumenckiego. Przedstawiono metodologię badawczą tego zjawiska z uwzględnieniem CETSCALE. Szczególną uwagę poświęcono badaniom (ankieta oraz wywiad bezpośredni) przeprowadzonym w Zawadzie - dzielnicy Nowego Sącza - na próbie 150 respondentów.
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Assessing measurement invariance of the CETSCALE in Guangxi, China

Asia Pacific Journal of Marketing and Logistics, 2022
Xuelin Liu, Qi Fu
exaly  

Menşe ülke etkisi ve marka bağlılığının tüketici satın alma davranışlarına etkisi : cetscale ölçeği ile Kuşadası'nda bir uygulama = The influence of country of origin and brand loyalty on buying behavior of consumers : an application in Kuşadası province through cetscale / [PDF]

Kaynakça var.
Yarangümelioğlu, Derya, 1988- 65787 author, Büyüker İşler, Didar, 1979- thesis advisor 17067, Süleyman Demirel Üniversitesi. Sosyal Bilimler Enstitüsü. İşletme Anabilim Dalı. issuing body 16809   +2 more
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An Extended Rasch Analysis of the CETSCALE - Implications for Scale Development and Data Construction

2000
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Different approaches towards scale validation in international marketing research: Adopting the CETSCALE to include cultural characteristics or focussing on culturally-invariant items?

1996
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