Results 111 to 120 of about 359 (131)
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Journal of African Business, 2016
ABSTRACTBased on 305 surveyed consumers in Zimbabwe’s two major cities (Harare and Bulawayo), the study sought mainly to measure consumer ethnocentrism and to test psychometric properties of the CETSCALE in Zimbabwe using structural equation modeling.
Charles Makanyeza
exaly +2 more sources
ABSTRACTBased on 305 surveyed consumers in Zimbabwe’s two major cities (Harare and Bulawayo), the study sought mainly to measure consumer ethnocentrism and to test psychometric properties of the CETSCALE in Zimbabwe using structural equation modeling.
Charles Makanyeza
exaly +2 more sources
European Journal of Marketing, 2000
Before the CETSCALE can be used as a measure of consumer ethnocentrism on an international basis, it is necessary to assess its validity and reliability in as many countries and different conditions as possible. In this sense, the main purpose of this paper is to validate the CETSCALE as a measure of Spanish consumers’ ethnocentric tendencies. This was
Teodoro Luque-Martínez
exaly +2 more sources
Before the CETSCALE can be used as a measure of consumer ethnocentrism on an international basis, it is necessary to assess its validity and reliability in as many countries and different conditions as possible. In this sense, the main purpose of this paper is to validate the CETSCALE as a measure of Spanish consumers’ ethnocentric tendencies. This was
Teodoro Luque-Martínez
exaly +2 more sources
Journal of Transnational Management, 2013
Research in the field of international marketing has identified consumer ethnocentrism as a possible reason why consumers would buy domestic rather than imported products. Consumer ethnocentrism implies that consumers may regard the purchase of foreign products as “wrong,” as it might harm the domestic economy and result in job losses in industries ...
Chris Pentz +2 more
exaly +2 more sources
Research in the field of international marketing has identified consumer ethnocentrism as a possible reason why consumers would buy domestic rather than imported products. Consumer ethnocentrism implies that consumers may regard the purchase of foreign products as “wrong,” as it might harm the domestic economy and result in job losses in industries ...
Chris Pentz +2 more
exaly +2 more sources
A note on the predictive validity of the CETSCALE
Journal of the Academy of Marketing Science, 1992Joel Herche
exaly +2 more sources
Consumer ethnocentrism: validation of CETSCALE and measurement among Saudi citizens
International Journal of Electronic Marketing and Retailing, 2020M M Sulphey, Mohammad Rishad Faridi
exaly +2 more sources
Assessing measurement invariance of the CETSCALE in Guangxi, China
Asia Pacific Journal of Marketing and Logistics, 2021PurposeThis study sets about assessing measurement invariance of the widely used CETSCALE in the context of an economically disadvantageous inland city in China. The 10-item CETSCALE (Shimp and Sharma 1987) was administered to a college-level student sample (male = 55 and female = 198) in Nanning City, Guangxi Zhuang Autonomous Region. AMOS v.
Hsiang-Lin Tang, Xuelin Liu, Qi Fu
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TÜKETİCİ ETNOSENTRİZMİ VE DAVRANIŞ NİYETLERİ ARASINDAKİ FARKLILIĞIN BELİRLENMESİNDE CETSCALE ÖLÇEĞİ
Ege Akademik Bakis (Ege Academic Review), 2009Son yillarda cok farkli sebeplerle de olsa giderek ulkemizde de yayginlasmaya baslayan kuresellesme karsitligi sonucu olusan lokal milliyetcilik akimlarinin tuketicilerin satin alma karar surecine olan etkisi yadsinamaz bir gercek olarak karsimizda durmaktadir.
AKIN, Murat +3 more
openaire +4 more sources
Journal of Asia-Pacific Business, 2014
This article argues that the traditional belief that “consumer ethnocentrism is a phenomenon of the developed countries only” is no longer true. To establish this argument, this study assesses the applicability of the Consumer Ethnocentric Tendencies Scale (CETSCALE) to a developing country Bangladesh.
Tamgid Ahmed Chowdhury, Masud Ibn Rahman
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This article argues that the traditional belief that “consumer ethnocentrism is a phenomenon of the developed countries only” is no longer true. To establish this argument, this study assesses the applicability of the Consumer Ethnocentric Tendencies Scale (CETSCALE) to a developing country Bangladesh.
Tamgid Ahmed Chowdhury, Masud Ibn Rahman
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The Measurement of Consumer Enthnocentrism: Revisiting the Cetscale
2014An empirical test of two versions of Shimp and Sharma’s (1987) CETSCALE was undertaken. The results indicate that changes to the original instrument are warranted to reduce polarized response bias and improve the interpretability of the scale.
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2014
Shimp and Sharma’s (1987) CETSCALE was used to segment a local retail luxury sedan market into pro-import and Buy American groups. Eight versions of a finished-form newspaper advertisement were tested to determine whether the two opposing CETSCALE segments preferred certain verbal strategies rather than others. An existing automobile dealership selling
William T. Neese, G. Tomas, M. Hult
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Shimp and Sharma’s (1987) CETSCALE was used to segment a local retail luxury sedan market into pro-import and Buy American groups. Eight versions of a finished-form newspaper advertisement were tested to determine whether the two opposing CETSCALE segments preferred certain verbal strategies rather than others. An existing automobile dealership selling
William T. Neese, G. Tomas, M. Hult
openaire +1 more source