Results 91 to 100 of about 1,542 (149)
El efecto del país de origen en la intención de compra: Un modelo multidimensional.
Multidisciplinary Business Review, 2010 Aunque el Efecto del País de Origen se ha estudiado extensamente en la literatura, los antecedentes de este efecto han sido estudiados muy poco. Este estudio investigó si el etnocentrismo, nacionalismo, patriotismo y el internacionalismo influencian el ...
Juan Carlos Sosa Varela +1 more
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Abant Izzet Baysal University Graduate School of Social Sciences, 2013 This study aims to define the concept of "consumer ethnocentrism" and "country of origin effect" that is proposed effects buying behaviors and defines the relationship between these two concepts. According to data obtained from literature; there are some differences in the local and foreign buying behaviors of consumers that have different ethnocentric
openaire +1 more source
Pengaruh Ethnosentrisme terhadap Sikap, Preferensi dan Perilaku Pembelian Buah Lokal dan Impor [PDF]
, 2013 Tujuan daripenelitian ini adalah 1) menganalisis pengaruh hubungan ethnosentrisme terhadap pendapatan dan tingkat pendidikan, 2) menganalisis pengaruh etnosentrisme untuk sikap konsumen, 3) menganalisis pengaruh etnosentrisme untuk perilaku pembelian, 4)
Anggasari, P. (Popy) +2 more
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PAÍS DE ORIGEM E ETNOCENTRISMO NA AVALIAÇÃO DA IMAGEM DE MARCA GLOBAL: UM ESTUDO SOBRE O MCDONALD’S
Internext: Revista Eletrônica de Negócios Internacionais, 2010 O objetivo deste estudo consiste em analisar a influência que o país de origem e o etnocentrismo têm sobre a imagem da marca institucional da rede de fast-food McDonald‟s e, também, verificar se existem diferenças na imagem percebida em função de gênero,
Vivian Iara Strehlau +2 more
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Management Dynamics in the Knowledge Economy, 2013 Purpose: The aim of the research is to identify whether product country image influences consumption patterns and purchase decisions of Romanian consumers, as well as to identify stereotypes regarding foreign products.
Tana Cristina LICSANDRU +2 more
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"Worse but Ours," or "Better but Theirs?" - The Role of Implicit Consumer Ethnocentrism (ICE) in Product Preference. [PDF]
Front Psychol, 2016 Maison D, Maliszewski N.
europepmc +1 more source
, 2020 Evaluation of the behavior and attitudes of consumers for domestic and foreign products, international marketing executives have come into the limelight as much a matter of marketing academics. Consumer ethnocentrism tendency scale (CETSCALE), widely used in the field, is a tool to measure the behavior and attitudes.
openaire +1 more source
The country of origin effect and the role of moral emotions [PDF]
, 2011 The aim of the research is to analyze the role of three specific moral emotions (gratitude, disgust, and contempt) in explaining the country of origin (CO) effect on consumer buying behavior.
GRAPPI, Silvia
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