Results 101 to 110 of about 359 (131)

Consumer Ethnocentrism and Brand Preferences in India’s FMCG Sector: A Comparative Study of CETSCALE and SCONET Scale

Ramanujan International Journal of Business and Research
Ashish Chandra, Monu Rani, Ruchi Shukla
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Is Consumer ethnocentrism scale, CETSCALE, applicable in Africa?

Journal of Global Marketing, 2021
Consumer ethnocentrism has been an issue in international marketing and it has been repeatedly studied in developed economies though there are relatively fewer such studies in developing economies,...
Amit Shukla
exaly   +2 more sources

An Assessment of the CETSCALE in a Developing Country

Journal of African Business, 2006
Abstract Researchers have been exhorted to test the psychometric properties of instruments used in cross cultural studies and ascertain their validity and reliability in order to make the results emanating from the use of such instruments generalisable.
Kojo Saffu, John Walker
exaly   +2 more sources

The modified CETSCALE: validity tests in the Czech Republic, Hungary, and Poland

International Business Review, 2001
Abstract The modified Consumer Ethnocentric Tendencies Scale (CETSCALE), a 10-item measure of consumer ethnocentrism, was subjected to a validation test in the Czech Republic, Hungary and Poland. Confirmatory factor analysis in each of these nations revealed that the 10-item single factor model suggested by Shimp and Sharma (Journal of Consumer ...
Jay D Lindquist, Irena Vida, Richard E Plank   +2 more
exaly   +2 more sources

Consumer Ethnocentrism: Construction and Validation of the CETSCALE

Journal of Marketing Research, 1987
The concept of consumer ethnocentrism is introduced and a corresponding measure, the CETSCALE, is formulated and validated. Four separate studies provide support for the CETSCALE's reliability and convergent and discriminant validity. A series of nomological validity tests show consumer ethnocentrism to be moderately predictive of theoretically related
Terence A Shimp, Subhash Sharma
exaly   +2 more sources

Exploring the CETSCALE in Soviet Armenia

Developments in Marketing Science: Proceedings of the Academy of Marketing Science, 2015
The CETSCALE, a 17-item measure of ethnocentrism, was subjected to a validation test in the Armenian language using a 276 respondent data set collected in Soviet Armenia. Confirmatory factor analysis indicated that the 17-item single factor model found by Shimp and Sharma (1987) does not fit the Soviet Armenian sample response pattern.
Richard E Plank, Jay D Lindquist, Lindquist Jay D   +2 more
exaly   +2 more sources

A Test of the Stability of the Cetscale, A Measure of Consumers’ Ethnocentric Tendencies

Journal of Marketing Theory and Practice, 1997
The consumers’ ethnocentric tendencies scale (CETSCALE) is a multi-item measure that reflects a proclivity to prefer products made domestically over those of foreign origin. For such a scale to be used properly the stability of the measure over time must be understood.
James A. Nielsen, Mark T. Spence
exaly   +2 more sources

A Cross-National Assessment of the Reliability and Validity of the CETSCALE

Journal of Marketing Research, 1991
Though numerous calls have been made for the cross-national validation of measures used in international research, they have gone mostly unanswered. Recent research suggests that one construct and associated measure that may have great potential for international consumer research are consumer ethnocentrism and the CETSCALE, respectively.
Richard G Netemeyer, Srinivas Durvasula, Donald R Lichtenstein   +2 more
exaly   +2 more sources

Measuring the Ethnocentric Tendencies of Iranian Consumers: An Assessment of Validity and Reliability of the CETSCALE

Journal of International Consumer Marketing, 2012
ABSTRACT Obtaining accurate information from markets is highly dependent on the use of valid and reliable scales. This study is intended to assess validity and reliability of the CETSCALE, a measure of consumers’ ethnocentric tendencies, in the context of Iran.
Azar Kaffashpoor
exaly   +2 more sources