Results 1 to 10 of about 4,355,565 (259)

Research on the Impact of the Strength of Channel Conflict on Cross-Channel Integration: The Mediating Effect of Channel Fluency and Stability [PDF]

open access: yesFrontiers in Psychology, 2022
Based on event system theory, we explore the effect of the strength of channel conflict on cross-channel integration from the perspective of manufacturers, and then analyzes the mediating effect of channel fluency and channel stability.
Wei-Wei Dong, Qing-yan Lu
doaj   +2 more sources

Who is Facing Higher Increased Demand After the Online-Offline Channel Integration? Evidence from Public Hospitals in China [PDF]

open access: yesRisk Management and Healthcare Policy, 2023
Heng Zhao, Xuejing Cao School of Economics and Management, Tongji University, Shanghai, 200092, People’s Republic of ChinaCorrespondence: Xuejing Cao, School of Economics and Management, Tongji University, 1239 Siping Road, Yangpu District, Shanghai ...
Zhao H, Cao X
doaj   +2 more sources

Understanding Omnichannel Shopping Behaviors: Incorporating Channel Integration into The Theory of Reasoned Action

open access: yesJournal of Consumer Sciences, 2023
Young consumers prefer to switch shopping channels freely for optimal shopping results and experiences. To meet these changing needs, retailers have begun implementing an omnichannel retail strategy that integrates their various shopping channels to ...
Jay Sang Ryu   +2 more
doaj   +1 more source

Stimulus Organism Response Perspective on Understanding Gen Z's Loyalty in Shopping on the TikTok Shop

open access: yesJurnal Ilmiah Manajemen dan Bisnis, 2023
This study aims to identify and analyze the direct effect of integration channels on customer affective and cognitive experiences and customer loyalty, as well as an indirect relationship where affective and cognitive experiences mediate between ...
Romindo M Pasaribu   +4 more
doaj   +1 more source

Do or Die? The Effects of COVID-19 on Channel Integration and Digital Transformation of Large Clothing and Apparel Retailers in Spain

open access: yesJournal of Theoretical and Applied Electronic Commerce Research, 2022
COVID-19 has undeniably impacted the retail industry sectors; we are now witnessing the emergence of a large body of research on the effects of the pandemic in retailing.
Emiliano Acquila-Natale   +3 more
doaj   +1 more source

Driving mechanism of consumer migration behavior under the COVID-19 pandemic

open access: yesFrontiers in Public Health, 2023
IntroductionChina is now in the post-period of COVID-19 epidemic prevention and control. While facing normalized epidemic prevention and control, consumers behavioral intention and decision-making will still be influenced by the epidemic's development ...
Dong Wang   +3 more
doaj   +1 more source

Impact of omnichannel integration on Millennials’ purchase intention for fashion retailer

open access: yesCogent Business & Management, 2022
The COVID-19 pandemic has hastened the expansion of omnichannel purchasing globally including in Thailand. This quantitative study employs the stimulus-organism-response (S-O-R) framework to investigate the impact of channel integration on increasing ...
Teerada Cattapan   +1 more
doaj   +1 more source

Covert Channel Communication as an Emerging Security Threat in 2.5D/3D Integrated Systems

open access: yesSensors, 2023
In this paper, first, a broad overview of existing covert channel communication-based security attacks is provided. Such covert channels establish a communication link between two entities that are not authorized to share data. The secret data is encoded
Ivan Miketic   +2 more
doaj   +1 more source

Multi-channel Integration: Factor Driving Satisfaction and Customer Loyalty in the Omni-channel Retailing

open access: yesJurnal Manajemen Dan Kewirausahaan, 2022
Multi-channel integration is a prerequisite for omni-channel retail success. Implementation of good multi-channel integration increases satisfaction and has an impact on long term relationships with customers, one of which is customer loyalty.
Dessy Yunita   +5 more
doaj   +1 more source

The importance of digitalization of procurement in achieving multiple channel retail excellence [PDF]

open access: yesMarketing (Beograd. 1991), 2021
Digitalization of procurement is a path to e-procurement and includes a set of practices and technologies, which through smart use of data, ICT and automation, raises the efficiency and effectiveness of existing and leads to the development of new ...
Bogetić Zoran   +2 more
doaj   +1 more source

Home - About - Disclaimer - Privacy