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An Overview of Omnichannel Interaction in Health Care Services [PDF]
Mayo Clinic Proceedings: Digital Health, 2023 The adoption of omnichannel interaction services in health care can bring significant benefits to both health care institutions and their patients. The ongoing health pandemic caused by coronavirus disease has further emphasized the need for health care ...
Ailton Moreira, MSc +3 more
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Omnichannel Retailing in Light of Psychological Factors: A Mediated Model [PDF]
Psychology Research and Behavior Management, 2023 Asif Ali Safeer,1 Iqbal Hussain,2 Muhammad Abrar,2 Rizwan Shabbir2 1Business School, Huanggang Normal University, Huanggang, People’s Republic of China; 2Lyallpur Business School, Government College University Faisalabad PakistanCorrespondence: Rizwan ...
Safeer AA, Hussain I, Abrar M, Shabbir R
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A maturity model for omnichannel adoption in health care institutions [PDF]
HeliyonOmnichannel adoption in healthcare service has recently become widely discussed as healthcare institutions struggle to keep up with changing patient expectations and technological advances. However, the need for a standard model for addressing this issue
Ailton Moreira +2 more
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Predicting review helpfulness in the omnichannel retailing context: An elaboration likelihood model perspective [PDF]
Frontiers in Psychology, 2022 As increasingly retail enterprises have adopted the omnichannel retailing strategy, both online-generated and offline-generated reviews should be considered to better understand the helpfulness of online reviews in the omnichannel retailing context ...
Zhebin Zhang +4 more
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Evaluating customer perspectives on omnichannel shopping satisfaction in the fashion retail sector [PDF]
HeliyonThe effective implementation of omnichannel commerce can fundamentally alter how consumers shop online. This study attempted to understand Thai consumers' omnichannel fashion retail purchasing activities.
Bilal Khalid
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Omnichannel marketing strategy
Вестник университета, 2019 Scientific and practical problem, associated with the organization of longterm mutually beneficial relations between the seller and the buyer based on digital marketing has been examined. The concepts of the marketing channel as a single channel of sales,
V. I. Aleshnikova +2 more
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International Journal of Finance & Banking Studies (2147-4486), 2023 Omnichannel retailing is a modern form of retailing that involves the full integration of traditional and digital channels used in sales. The fundamental difference from multi-channel retail is that all sales channels are managed centrally. Today, consumers use different channels in interaction with a company, not accessing the channel, but always in ...
Dadić, Mario +2 more
+6 more sources
Electronic Markets, 2022 AbstractThe widespread diffusion of digital technologies along with evolving consumer behaviors and requirements have fostered the emergence of omnichannel businesses, i.e., firms that can exploit integrated processes and information systems to realize a seamless and consistent consumer experience across a plenitude of digital and physical channels. To
Christiane Lehrer, Manuel Trenz
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Factors Effecting Omnichannel Customer Experience: Evidence from Fashion Retail
Information, 2021 This research work was designed to investigate the changing dynamics of the retail landscape driven by omnichannel retailing, and to determine the effects on the omnichannel customer’s experience. The role of omnichannel customer behavior in the relation
Hadiqa Riaz +3 more
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Omnichannel Shopping Intention in Indonesian Online-to- Offline Grocery Retailers [PDF]
E3S Web of Conferences, 2023 With the change in shopping trends, grocery retailers, which were previously present in offline channels, began to expand by also presenting online channels for their customers, resulting in the emergence of the online-to-offline (O2O) phenomenon for ...
Muchardie Brian Garda +2 more
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