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Omnichannel marketing for digital store
Цифровые модели и решения, 2023 The materials of the article provide a general overview of the topic of omnichannel marketing, analyze the elements of a digital store (using the example of Leroy Merlin). The advantages and disadvantages of the new approach are given. Practical cases of
M. M. Komarov, M. D. Abashidze
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Omnichannel marketing strategy
Вестник университета, 2019 Scientific and practical problem, associated with the organization of longterm mutually beneficial relations between the seller and the buyer based on digital marketing has been examined. The concepts of the marketing channel as a single channel of sales,
V. I. Aleshnikova +2 more
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Omnichannel Retailing in Light of Psychological Factors: A Mediated Model [PDF]
Psychology Research and Behavior Management, 2023 Asif Ali Safeer,1 Iqbal Hussain,2 Muhammad Abrar,2 Rizwan Shabbir2 1Business School, Huanggang Normal University, Huanggang, People’s Republic of China; 2Lyallpur Business School, Government College University Faisalabad PakistanCorrespondence: Rizwan ...
Safeer AA, Hussain I, Abrar M, Shabbir R
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Exploring Customer Journeys in the Context of Dentistry: A Case Study [PDF]
Dentistry Journal, 2023 This case study aims to explore how customer journey concepts can apply to a hypothetical scenario, centring on a patient (customer persona) within the dentistry arena, and with a particular focus on special care dentistry.
Bhaven Modha
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Omnichannel in the fashion industry: A qualitative analysis from a supply-side perspective [PDF]
Heliyon, 2020 Currently, many companies are abandoning multichannel and turning to a much more centralized model known as omnichannel, in order to gain a competitive advantage by integrating and optimizing different channels and thus the client has a unique experience.
Carlota Lorenzo-Romero +2 more
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Omnichannel as a Consumer-Based Marketing Strategy
RAC: Revista de Administração Contemporânea, 2023 Objective: creating omnichannel strategies requires understanding how customers use multiple channels in their journeys. Yet the customer experience in this environment is under-researched, hindering the development of strategic guidelines and the ...
Isadora Gasparin, Luiz Antonio Slongo
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Measuring Consumer Engagement in Omnichannel Retailing: The Mobile In-Store Experience (MIX) Index [PDF]
Frontiers in Psychology, 2021 We draw insights from Activity Theory within the field of human-computer interaction to quantitatively measure a mobile in-store experience (MIX), which includes the suite of shopping activities and retail services that a consumer can engage in when ...
Charles Aaron Lawry, Anita D. Bhappu
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ОMNICHANNEL MARKETING AS A NEW OPPORTUNITY TO BUILD AN EFFECTIVE CONSUMER INTERACTION STRATEGY [PDF]
ეკონომიკური პროფილი, 2022 The article is devoted to research and definition of the principles of omnichannel marketing technology and its rationale as an effective way to interact with the consumer and increase the efficiency of the enterprise.
Olena Bakulich , Anton Bokyi
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Omnichannel marketing and beacon technologies: experience and prospects in Europe
Управление, 2021 The article presents the main results obtained from the use of Omnichannel marketing strategy and Beacon technologies in the field of European trade, determines by the difference between multichannel and omnichannel marketing strategies.
A. A. Sazonov, M. V. Sazonova
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The Role of Omnichannel and Experiential Marketing to Build Brand Association in ZAP Clinic
Binus Business Review, 2021 The development of online commerce, popularly known as online stores, has rapidly changed people's lifestyles. Lately, online shopping trends do not mean that offline stores are no longer prioritized, especially in beauty clinics that sell their services
Alfina Alfina +2 more
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