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Omnichannel marketing strategy [PDF]
Вестник университета, 2019 Scientific and practical problem, associated with the organization of longterm mutually beneficial relations between the seller and the buyer based on digital marketing has been examined. The concepts of the marketing channel as a single channel of sales,
V. I. Aleshnikova +2 more
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Omnichannel as a Consumer-Based Marketing Strategy [PDF]
RAC: Revista de Administração Contemporânea, 2023 Objective: creating omnichannel strategies requires understanding how customers use multiple channels in their journeys. Yet the customer experience in this environment is under-researched, hindering the development of strategic guidelines and the ...
Isadora Gasparin, Luiz Antonio Slongo
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Pemanfaatan Strategi Omnichannel Marketing di Perguruan Tinggi [PDF]
, 2021 Perkembangan teknologi mendorong perubahan perilaku konsumen, termasuk pada interaksi perusahaan. Begitupula yang dihadapi institusi pendidikan, khususnya perguruan tinggi.
Altamira, Melisa Bunga +2 more
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Frontiers in Energy Research, 2022 Digital Omnichannel marketing is viewed the answer to future marketing however, the concept is mired with problems related to the energy and carbon footprinting. Therefore, this study proposed energy efficient network of a complex topology of data access
Sergey Evgenievich Barykin +5 more
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Il Capitale Culturale: Studies on the Value of Cultural Heritage, 2023 The pandemic crisis and the disruptive impact of digitalisation have led firms to undertake the omnichannel continuum to meet new customers’ needs for a seamless purchasing experience.
Pier Franco Luigi Fraboni +2 more
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Informational Challenges in Omnichannel Marketing:Remedies and Future Research [PDF]
, 2020 Omnichannel marketing is often viewed as the panacea for one-to-one marketing, but this strategic path is mired with obstacles. This article investigates three challenges in realizing the full potential of omnichannel marketing: (1) data access and ...
Iyengar, Raghuram +9 more
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Customer experience: conceptualization, measurement, and application in omnichannel environments [PDF]
, 2022 Managing customer experiences has become a key strategic priority for service research and management. Yet researchers and managers lack a customer experience (CX) measure that applies to the different experience partners, touchpoints, and journey stages
Gahler, Markus +2 more
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Navus: Revista de Gestão e Tecnologia, 2020 Comprar, vender, interagir, integrar, enfim, relacionar-se. As empresas atuam em processo de ampla adaptação, uma vez que as diferentes formas de interação com seus clientes sofrem modificações sistemáticas em função da revolução que a tecnologia, em ...
Marcelo Lisboa Pereira +2 more
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Clarification and Prioritization of Omnichannel Marketing Antecedents: A Meta-Synthesis Approach [PDF]
مدیریت بازرگانیObjectiveAs digital advancements continue to evolve and grow, customers anticipate a smooth purchasing experience when they engage with businesses. To meet these expectations, businesses adopt an omnichannel marketing strategy, which offers customers a ...
Hamid Reza Irani +2 more
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The Impact of Distribution Channel Reforms Accelerated by COVID-19 on Marketing Strategy
Maketingu Janaru, 2021 The COVID-19 pandemic has had major impacts on Japanese marketing. How to adapt marketing strategies in a rapidly changing environment is an extremely important issue for both marketing research and marketing practice.
Kyoichi Ikeo
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