Results 11 to 20 of about 8,809 (225)
How Does Anxiety Affect the Relationship between the Customer and the Omnichannel Systems?
Journal of Theoretical and Applied Electronic Commerce Research, 2023 Omnichannel is not just a marketing, e-commerce, or customer support buzzword. This future customer engagement platform helps businesses communicate with customers through centralized channels on a smart interface.
Bui Thanh Khoa, Tran Trong Huynh
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Omnichannel Marketing Model Applied at the Shopping Centers in Medellín City
Mercados y Negocios, 2022 The main objective of this research is to form an omnichannel marketing model applied at the shopping centers in Medellín city. For this, a qualitative methodology was applied.
María Isabel Rodríguez Salazar
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Frontiers in Energy Research, 2022 Digital Omnichannel marketing is viewed the answer to future marketing however, the concept is mired with problems related to the energy and carbon footprinting. Therefore, this study proposed energy efficient network of a complex topology of data access
Sergey Evgenievich Barykin +5 more
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Informational Challenges in Omnichannel Marketing: Remedies and Future Research [PDF]
Journal of Marketing, 2020 Omnichannel marketing is often viewed as the panacea for one-to-one marketing, but this strategic path is mired with obstacles. This article investigates three challenges in realizing the full potential of omnichannel marketing: (1) data access and integration, (2) marketing attribution, and (3) consumer privacy protection.
Cui, Tony Haitao +7 more
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Il Capitale Culturale: Studies on the Value of Cultural Heritage, 2023 The pandemic crisis and the disruptive impact of digitalisation have led firms to undertake the omnichannel continuum to meet new customers’ needs for a seamless purchasing experience.
Pier Franco Luigi Fraboni +2 more
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The domain of omnichannel in marketing: approaches and scopes of research
Економіка, управління та адміністрування, 2023 The emergence of omnichannel is regarded as a direct consequence of digitalization. The first studies of omnichannel occurred in the retail sector, but today there is an increasing interest in omnichannel in other services, such as tourism, the ...
I.V.
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Digital Marketing for Sustainable Growth: Business Models and Online Campaigns Using Sustainable Strategies [PDF]
, 2020 t: In recent years, digital marketing has transformed the way in which companies communicate with their customers around the world. The increase in the use of social networks and how users communicate with companies on the Internet has given rise to ...
Palos Sánchez, Pedro Ramiro +2 more
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Navus: Revista de Gestão e Tecnologia, 2020 Comprar, vender, interagir, integrar, enfim, relacionar-se. As empresas atuam em processo de ampla adaptação, uma vez que as diferentes formas de interação com seus clientes sofrem modificações sistemáticas em função da revolução que a tecnologia, em ...
Marcelo Lisboa Pereira +2 more
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Clarification and Prioritization of Omnichannel Marketing Antecedents: A Meta-Synthesis Approach [PDF]
مدیریت بازرگانیObjectiveAs digital advancements continue to evolve and grow, customers anticipate a smooth purchasing experience when they engage with businesses. To meet these expectations, businesses adopt an omnichannel marketing strategy, which offers customers a ...
Hamid Reza Irani +2 more
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Journal of Economics and Business UBS, 2021 Perkembangan teknologi membawa berbagai perubahan dalam bidang marketing. Saat ini, konsumen melakukan interaksi melalui saluran ritel dengan menggunakan perangkat gadget untuk menemukan suatu produk, membandingkan harga dan melakukan interaksi pembelian melalui transaksi digital. Hal ini akan memberikan penjual lebih banyak kemungkinan untuk memuaskan
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