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Omnichannel marketing strategy [PDF]
Вестник университета, 2019 Scientific and practical problem, associated with the organization of longterm mutually beneficial relations between the seller and the buyer based on digital marketing has been examined. The concepts of the marketing channel as a single channel of sales,
V. I. Aleshnikova +2 more
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Omnichannel integration strategy based on BOPS. [PDF]
PLoS ONE, 2023 Technological innovation and the upgrading of consumer preferences have greatly accelerated the rapid development of the "new retail" omnichannel model.
Meirong Tan +3 more
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A New Distribution Strategy : The Omnichannel Strategy [PDF]
Romanian Economic Journal, 2014 In an increasingly globalized world, dependent on information technology, distribution companies are searching for new marketing models meant to enrich the consumer’s experience. Therefore, the evolution of new technologies, the changes in the consumer’s
Mihaela Gabriela Belu +1 more
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Omnichannel as a Consumer-Based Marketing Strategy [PDF]
RAC: Revista de Administração Contemporânea, 2023 Objective: creating omnichannel strategies requires understanding how customers use multiple channels in their journeys. Yet the customer experience in this environment is under-researched, hindering the development of strategic guidelines and the ...
Isadora Gasparin, Luiz Antonio Slongo
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An Overview of Omnichannel Interaction in Health Care Services [PDF]
Mayo Clinic Proceedings: Digital Health, 2023 The adoption of omnichannel interaction services in health care can bring significant benefits to both health care institutions and their patients. The ongoing health pandemic caused by coronavirus disease has further emphasized the need for health care ...
Ailton Moreira, MSc +3 more
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A maturity model for omnichannel adoption in health care institutions [PDF]
HeliyonOmnichannel adoption in healthcare service has recently become widely discussed as healthcare institutions struggle to keep up with changing patient expectations and technological advances. However, the need for a standard model for addressing this issue
Ailton Moreira +2 more
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Beyond the Digital Transformation in Omnichannel Transitions: A Scoping Review [PDF]
European Management Studies, 2023 Purpose: We aim to grasp the various facets of shifts towards omnichannel and identify the gaps uncovered by extant scholarship Design/methodology/approach: The research approach is based on a scoping review to investigate the scope of literature on ...
Joanna Radomska +3 more
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Omnichannel strategy and the distribution of public services in Spain
Journal of Innovation & Knowledge, 2016 There are numerous benefits linked to application of e-Government, both for public organizations (greater efficiency, costs savings, etc.) and for citizens (accessibility, availability, etc.).
Manuel Rey-Moreno +1 more
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Journal of Theoretical and Applied Electronic Commerce ResearchThe rapid advancement of digital technology has blurred the line between online and brick-and-mortar stores, leading to the proliferation of omnichannel retailing.
Jing Yu, Yufei Ren, Chi Zhou
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Omnichannel marketing and beacon technologies: experience and prospects in Europe
Управление, 2021 The article presents the main results obtained from the use of Omnichannel marketing strategy and Beacon technologies in the field of European trade, determines by the difference between multichannel and omnichannel marketing strategies.
A. A. Sazonov, M. V. Sazonova
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