Results 21 to 30 of about 7,724 (218)
ОMNICHANNEL MARKETING AS A NEW OPPORTUNITY TO BUILD AN EFFECTIVE CONSUMER INTERACTION STRATEGY [PDF]
ეკონომიკური პროფილი, 2022 The article is devoted to research and definition of the principles of omnichannel marketing technology and its rationale as an effective way to interact with the consumer and increase the efficiency of the enterprise.
Olena Bakulich , Anton Bokyi
doaj +1 more source
IEEE Access, 2022 This study investigates an omnichannel supply chain comprising a manufacturer with online retailing and a physical retailer that provides a shopping experience to consumers. To enhance this shopping experience, the supply chain also offers buy-online-and-
Guitao Xu, Kai Kang, Mengyao Lu
doaj +1 more source
Pemanfaatan Strategi Omnichannel Marketing di Perguruan Tinggi [PDF]
Jurnal Vokasi Indonesia, 2021 Perkembangan teknologi mendorong perubahan perilaku konsumen, termasuk pada interaksi perusahaan. Begitupula yang dihadapi institusi pendidikan, khususnya perguruan tinggi. Pemanfaatan multiple channels semakin meningkat, sehingga menjadi tantangan yang cukup kompleks bagi perguruan tinggi untuk menyediakan journey experience yang mulus, optimal ...
openaire +1 more source
Omni-channel retailing: propositions, examples and solutions [PDF]
, 2018 Customers are not passive agents, but intrinsic to the value creation process. Because retailers are the customer’s link to the marketplace they are uniquely placed to develop value co-creation opportunities that give themselves a strategic advantage ...
Saarijärvi, Hannu +2 more
core +2 more sources
A systematic literature review of the use of social media for business process management [PDF]
, 2018 In today’s expansion of new technologies, innovation is found necessary for organizations to be up to date with the latest management trends. Although organizations are increasingly using new technologies, opportunities still exist to achieve the ...
A Looy Van +18 more
core +1 more source
Administrative Sciences, 2022 Digitalization is prompting small and medium-sized enterprises to structural and strategic transformations, also providing new opportunities to expand and succeed in foreign markets.
Maria Vincenza Ciasullo +3 more
doaj +1 more source
IEEE Access, 2023 Customer experience, a key element in the domain of omnichannel retailing, plays a vital role in attracting consumers. Implementing a new BOPS (buy online, pick up in store) strategy will not only affect the inventory structure and pricing strategy of ...
Guitao Xu, Kai Kang, Mengyao Lu
doaj +1 more source
The Future of Retail Operations [PDF]
, 2020 Retailing consists of all the activities associated with the selling of goods to the final consumer. In this article, we review the research on retail operations published in Manufacturing & Service Operations Research (M&SOM) since 1999. We then
Caro, Felipe +2 more
core
Consumer-driven e-commerce: A literature review, design framework, and research agenda on last-mile logistics models [PDF]
, 2018 Purpose The purpose of this paper is to re-examine the extant research on last-mile logistics (LML) models and consider LML’s diverse roots in city logistics, home delivery and business-to-consumer distribution, and more recent developments within the e-
Jin, X, Lim, SFWT, Srai, JS
core +1 more source
Clarification and Prioritization of Omnichannel Marketing Antecedents: A Meta-Synthesis Approach [PDF]
مدیریت بازرگانیObjectiveAs digital advancements continue to evolve and grow, customers anticipate a smooth purchasing experience when they engage with businesses. To meet these expectations, businesses adopt an omnichannel marketing strategy, which offers customers a ...
Hamid Reza Irani +2 more
doaj +1 more source