Results 21 to 30 of about 3,206,874 (197)
ОMNICHANNEL MARKETING AS A NEW OPPORTUNITY TO BUILD AN EFFECTIVE CONSUMER INTERACTION STRATEGY [PDF]
ეკონომიკური პროფილი, 2022 The article is devoted to research and definition of the principles of omnichannel marketing technology and its rationale as an effective way to interact with the consumer and increase the efficiency of the enterprise.
Olena Bakulich , Anton Bokyi
doaj +1 more source
IEEE Access, 2022 This study investigates an omnichannel supply chain comprising a manufacturer with online retailing and a physical retailer that provides a shopping experience to consumers. To enhance this shopping experience, the supply chain also offers buy-online-and-
Guitao Xu, Kai Kang, Mengyao Lu
doaj +1 more source
Exploring the Role of Omnichannel Retailing Technologies: Future Research Directions
, 2023 Technological advances allow the development of an omnichannel strategy to create a seamless experience for customers. This study has adopted a systematic literature review approach to examine, synthesise and extend a body of literature in the area of ...
Mojtaba Barari +7 more
core +1 more source
Digital Coupon Promotion and Inventory Strategies of Omnichannel Brands
Axioms, 2022 This paper investigates when an omnichannel brand should offer digital coupons in the online and buy-online-and-pick-up-in-store (BOPS) channels and, if so, the joint decision of coupon face value and store inventory. The impact of a digital coupon promotion on store inventory is also explored.
Zhang, Yue, Hu, Xiaojian
openaire +3 more sources
Administrative Sciences, 2022 Digitalization is prompting small and medium-sized enterprises to structural and strategic transformations, also providing new opportunities to expand and succeed in foreign markets.
Maria Vincenza Ciasullo +3 more
doaj +1 more source
a consulting lab on Galp-s B2c omnichannel strategy [PDF]
, 2022 The current project concerns the conception of an Omnichannel strategy –A roadmap for the full integration and broader channel experience of Galp’s B2C offer.
Sassetti, Gonçalo Maria Pinto Gonçalves
core
IEEE Access, 2023 Customer experience, a key element in the domain of omnichannel retailing, plays a vital role in attracting consumers. Implementing a new BOPS (buy online, pick up in store) strategy will not only affect the inventory structure and pricing strategy of ...
Guitao Xu, Kai Kang, Mengyao Lu
doaj +1 more source
Clarification and Prioritization of Omnichannel Marketing Antecedents: A Meta-Synthesis Approach [PDF]
مدیریت بازرگانیObjectiveAs digital advancements continue to evolve and grow, customers anticipate a smooth purchasing experience when they engage with businesses. To meet these expectations, businesses adopt an omnichannel marketing strategy, which offers customers a ...
Hamid Reza Irani +2 more
doaj +1 more source
The Effects of Omni-Channel Retailing on Promotional Strategy
Journal of Theoretical and Applied Electronic Commerce Research, 2022 The objective of this study is to ascertain the effects of omni-channel retailing on the promotional strategy of retail organisations in order to better understand how to alter the promotional strategy in accordance with the ever-changing needs of ...
Dana Schrotenboer +3 more
doaj +1 more source
Generational Differences in Omnichannel Experience: Rising New Segment: Gen Z [PDF]
, 2020 Marketplaces are changing, and customers are demanding improved experiences where they want, how they want, and when they want. The omnichannel concept is perceived as an evolution of multichannel retailing, which implies a blurring division between the ...
Bilge Baykal, Baykal B.
core +1 more source