Antecedents of Webrooming in Omnichannel Retailing [PDF]
Frontiers in Psychology, 2020 Although webrooming has become common practice in omnichannel consumer behavior, only a few empirical studies have managed to shed light on the phenomenon. With this research work, we aim to investigate important antecedents of webrooming.
Kristina Kleinlercher +3 more
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Predicting review helpfulness in the omnichannel retailing context: An elaboration likelihood model perspective [PDF]
Frontiers in Psychology, 2022 As increasingly retail enterprises have adopted the omnichannel retailing strategy, both online-generated and offline-generated reviews should be considered to better understand the helpfulness of online reviews in the omnichannel retailing context ...
Zhebin Zhang +4 more
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Omnichannel Retailing in Light of Psychological Factors: A Mediated Model [PDF]
Psychology Research and Behavior Management, 2023 Asif Ali Safeer,1 Iqbal Hussain,2 Muhammad Abrar,2 Rizwan Shabbir2 1Business School, Huanggang Normal University, Huanggang, People’s Republic of China; 2Lyallpur Business School, Government College University Faisalabad PakistanCorrespondence: Rizwan ...
Safeer AA, Hussain I, Abrar M, Shabbir R
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Consumer Motivations for Adopting Omnichannel Retailing: A Safety-Driven Perspective in the Context of COVID-19 [PDF]
Frontiers in Public Health, 2022 This study aims to understand the influence of COVID-19 on consumers' fears and self-protection motivations. Furthermore, the study seeks to understand the effects of these fears and motivations on consumers' intentions to use omnichannel retailing.
Feng Liu +4 more
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Measuring Consumer Engagement in Omnichannel Retailing: The Mobile In-Store Experience (MIX) Index [PDF]
Frontiers in Psychology, 2021 We draw insights from Activity Theory within the field of human-computer interaction to quantitatively measure a mobile in-store experience (MIX), which includes the suite of shopping activities and retail services that a consumer can engage in when ...
Charles Aaron Lawry, Anita D. Bhappu
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The Unobserved Heterogeneneous Influence of Gamification and Novelty-Seeking Traits on Consumers’ Repurchase Intention in the Omnichannel Retailing [PDF]
Frontiers in Psychology, 2020 As information technology continues to provide a platform for any business willing to engage in diverse channels, it has ushered in a continuous evolution of ways to attract and maintain a given customer base.
Cheong Kim +4 more
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Omnichannel and Product Quality Attributes in Food E-Retail: A Choice Experiment on Consumer Purchases of Australian Beef in China [PDF]
FoodsWith the rise of omnichannel (OC) retailing in food e-retail, understanding how OC retailing and product quality attributes influence consumer purchasing behaviour and value perceptions is crucial for developing e-retail strategies and enhancing consumer
Yaochen Hou +4 more
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Literature Review on Omnichannel Retailing
Expert Journal of Marketing, 2021 The rapid changes seen in retailing practices and consumer behavior models could be attributed to the extensive number of new technology applications.
Wei-Jen HUANG
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Editorial: The Impact of AI-Enabled Technologies in E-commerce and Omnichannel Retailing [PDF]
Frontiers in Psychology, 2021 Monica Cortinas +4 more
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International Journal of Finance & Banking Studies (2147-4486), 2023 Omnichannel retailing is a modern form of retailing that involves the full integration of traditional and digital channels used in sales. The fundamental difference from multi-channel retail is that all sales channels are managed centrally. Today, consumers use different channels in interaction with a company, not accessing the channel, but always in ...
Dadić, Mario +2 more
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