Results 11 to 20 of about 40,864 (203)
Factors Effecting Omnichannel Customer Experience: Evidence from Fashion Retail
Information, 2021 This research work was designed to investigate the changing dynamics of the retail landscape driven by omnichannel retailing, and to determine the effects on the omnichannel customer’s experience. The role of omnichannel customer behavior in the relation
Hadiqa Riaz +3 more
doaj +1 more source
Cogent Business & Management, 2023 Omnichannel retailing is regarded as an emerging trend in banking. The purpose of this study is to analyze the potential effects of omnichannel retailing properties on customer experience and brand loyalty; it further explores the moderating role of ...
Quynh Tran Xuan +2 more
doaj +1 more source
Journal of Theoretical and Applied Electronic Commerce Research, 2021 Omnichannel retailing and sustainability are two important challenges for the fast fashion industry. However, the sustainable behavior of fast fashion consumers in an omnichannel environment has not received much attention from researchers.
Peng Shao, Hermann Lassleben
doaj +1 more source
Millennials’ adoption of omnichannel retailing [PDF]
This study examines Millennials’ adoption of omnichannel retailing and the underlying mechanism. Four studies were conducted to examine the moderating roles of product category and regulatory focus on Millennial’s purchase intentions in omnichannel retailing.
Chong, Alain Yee Loong
openaire +2 more sources
Increasing customer satisfaction through Omnichannel retailing [PDF]
, 2021 Customer satisfaction is one of the success factors for many retailers. With the widespread use of smartphones worldwide, retailers have adopted many new innovative and disruptive retail business models.
Khalid, Haliyana +4 more
core +1 more source
Exploring the Role of Omnichannel Retailing Technologies: Future Research Directions
, 2023 Technological advances allow the development of an omnichannel strategy to create a seamless experience for customers. This study has adopted a systematic literature review approach to examine, synthesise and extend a body of literature in the area of ...
Mojtaba Barari +7 more
core +1 more source
Journal of Theoretical and Applied Electronic Commerce Research, 2022 Omnichannel as a strategy has long been associated with retailing, but service-based organizations have been increasingly embracing it with the help of digital technologies.
Carmen Gerea, Valeria Herskovic
doaj +1 more source
The Future of E-Commerce: Overview and Prospects of Multichannel and Omnichannel Retail
Journal of Theoretical and Applied Electronic Commerce Research, 2023 Multichannel and omnichannel strategies have become a critical aspect of retailing. In this study, we present an overview of multichannel and omnichannel retail and discuss its applications in the future of retail.
Santiago Iglesias-Pradas +1 more
doaj +1 more source
Cross-Channel Behavior in Indonesia: Are Omnichannel Shoppers More Loyal than Multichannel Shoppers?
Binus Business Review, 2022 The retail industry in Indonesia is still in the transition phase from multichannel to omnichannel. Hence, the behavior of shoppers is divided into two broad categories, namely multichannel and omnichannel shoppers.
Annetta Gunawan +3 more
doaj +1 more source
Are privacy concerns still relevant? Revisiting consumer behaviour in omnichannel retailing
, 2020 Omnichannel retailing is a new retail norm that focuses on providing a seamless interaction between retailers and consumers. Although the effect of omnichannel retailing on business is increasingly recognised, privacy concerns remain a subject of debate ...
Liu, Y +4 more
core +2 more sources