Results 11 to 20 of about 5,716 (217)
Proposing an integrated approach for omnichannel demand forecasting using machine learning-time series clustering with dynamic time warping algorithm and artificial neural networks [PDF]
مدیریت تولید و عملیات, 2023 Purpose: The increasing complexity of omnichannel retailing has necessitated retailers to redesign processes and forecasting methods and accept new approaches based on machine learning and artificial intelligence.
Maryam Soltani +3 more
doaj +1 more source
Factors Effecting Omnichannel Customer Experience: Evidence from Fashion Retail
Information, 2021 This research work was designed to investigate the changing dynamics of the retail landscape driven by omnichannel retailing, and to determine the effects on the omnichannel customer’s experience. The role of omnichannel customer behavior in the relation
Hadiqa Riaz +3 more
doaj +1 more source
Revista Projetar - Projeto e Percepção do Ambiente, 2022 O retail design é reconhecido como uma disciplina recente, iniciada por volta dos anos 1960, num setor que é caracterizado pela intuição, improvisação e imitação, como o varejo. O rápido avanço das tecnologias digitais tem proporcionado ciclos cada vez menores de mudança do comportamento do consumidor, e com isso, custos e riscos maiores para ...
Rodrigo Souza da Silva +1 more
openaire +3 more sources
Cogent Business & Management, 2023 Omnichannel retailing is regarded as an emerging trend in banking. The purpose of this study is to analyze the potential effects of omnichannel retailing properties on customer experience and brand loyalty; it further explores the moderating role of ...
Quynh Tran Xuan +2 more
doaj +1 more source
Journal of Theoretical and Applied Electronic Commerce Research, 2021 Omnichannel retailing and sustainability are two important challenges for the fast fashion industry. However, the sustainable behavior of fast fashion consumers in an omnichannel environment has not received much attention from researchers.
Peng Shao, Hermann Lassleben
doaj +1 more source
Millennials’ adoption of omnichannel retailing [PDF]
, 2018 This study examines Millennials’ adoption of omnichannel retailing and the underlying mechanism. Four studies were conducted to examine the moderating roles of product category and regulatory focus on Millennial’s purchase intentions in omnichannel retailing.
Chong, Alain Yee Loong
core +5 more sources
Journal of Theoretical and Applied Electronic Commerce Research, 2022 Omnichannel as a strategy has long been associated with retailing, but service-based organizations have been increasingly embracing it with the help of digital technologies.
Carmen Gerea, Valeria Herskovic
doaj +1 more source
The Future of E-Commerce: Overview and Prospects of Multichannel and Omnichannel Retail
Journal of Theoretical and Applied Electronic Commerce Research, 2023 Multichannel and omnichannel strategies have become a critical aspect of retailing. In this study, we present an overview of multichannel and omnichannel retail and discuss its applications in the future of retail.
Santiago Iglesias-Pradas +1 more
doaj +1 more source
Cross-Channel Behavior in Indonesia: Are Omnichannel Shoppers More Loyal than Multichannel Shoppers?
Binus Business Review, 2022 The retail industry in Indonesia is still in the transition phase from multichannel to omnichannel. Hence, the behavior of shoppers is divided into two broad categories, namely multichannel and omnichannel shoppers.
Annetta Gunawan +3 more
doaj +1 more source
Journal of Consumer Sciences, 2023 Young consumers prefer to switch shopping channels freely for optimal shopping results and experiences. To meet these changing needs, retailers have begun implementing an omnichannel retail strategy that integrates their various shopping channels to ...
Jay Sang Ryu +2 more
doaj +1 more source