Results 1 to 10 of about 1,162,139 (315)
Use of Social Media Marketing in Laundry and Dry-Cleaning Small Businesses in the Ekurhuleni Metropolitan area [PDF]
The Retail and Marketing Review, 2023 This study aims to explore the use of social media and its perceived impact and value as part of the overall marketing effort of small independent, owner-operated laundry and dry-cleaning firms in the Ekurhuleni Metropolitan area, in South Africa ...
Hector Mothudi, Dr Cornelius Bothma
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Something seems fishy: mainstream consumer response to drag queen imagery
Fashion and Textiles, 2020 This study investigates how drag queen imagery in advertising and mainstream consumers’ tolerance towards homosexuality (i.e., drag queens) affect their attitudes towards the advertisement and brand in the context of beauty brand advertising.
Sarah Frankel, Sejin Ha
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THE PERCEIVED VALUE OF BRAND BUILDING: DO SMALL AND MEDIUM ENTERPRISES IN SOUTH AFRICA RECOGNISE ITS VALUE? [PDF]
Eurasia: Economics & Business, 2023 Branding is a crucial resource for small and medium-sized enterprises (SMEs). The aim was to explore SME owners’ perceptions of branding, and to determine whether these perceptions had an impact on the marketing focus of the enterprise.
Wiid J.A., Cant M.C.
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Working Paper Series, 2005 Recent attention has focused on the UK's productivity gap in the retail sector. Figure 1 shows an estimate of labour productivity in retail across countries, using output per hour worked. The UK lies well behind the US, France and Germany. Reynolds at al (2005) contribute to this debate by providing a discussion of the literature, along side interviews
Rachel Griffith, Heike Harmgart
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Understanding green buying intention: The interplay of cosmopolitanism, ethnocentrism, materialism and environmental ethics [PDF]
The Retail and Marketing ReviewConsumer concerns about the natural environment have increased tremendously due to rising environmental challenges. However, globalisation – with its increase in the production and consumption of commodities – has increased participation in global ...
Dr Belinda Senooane +2 more
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Antecedents of Webrooming in Omnichannel Retailing
Frontiers in Psychology, 2020 Although webrooming has become common practice in omnichannel consumer behavior, only a few empirical studies have managed to shed light on the phenomenon. With this research work, we aim to investigate important antecedents of webrooming.
Kristina Kleinlercher +3 more
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Young clients’ attitudes to service quality at retail banks in a developing country [PDF]
Banks and Bank Systems, 2017 The aim of this paper is to investigate service quality as perceived by younger customers of retail banks in a developing country. The objectives include identifying customers’ levels of satisfaction and loyalty to their banks and to identify the levels ...
Nkululeko Praise God Zungu +1 more
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OR Spectrum, 2018 zbMATH Open Web Interface contents unavailable due to conflicting licenses.
Alexander H. Hübner +4 more
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Feasibility and user experience of virtual reality fashion stores
Fashion and Textiles, 2018 Virtual reality (VR) is a computer-simulated, realistic three-dimensional environment. VR heightens a user’s sense of being in the environment and enables the user to interact with the environment.
Minjung Park, Hyunjoo Im, Do Yuon Kim
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Oil & Gas Science and Technology, 2006 Après un rappel des conditions et des résultats du frettage purement mécanique des raccords filetés coniques, puis de l'influence d'une pression intérieure de fluide sur la réaction entre filetage mâle et manchon, l'étude montre que l'existence d'un ...
Bes De Berg F., Retail P.
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