Results 21 to 30 of about 84,310 (268)
Structural firefighter personal protective clothing user needs in the US: a mobility perspective
Firefighting involves performing intense physical activity under a wide range of movements; thus, it is essential that firefighting personal protective equipment (PPE) allows for dynamic ergonomic mobility.
Meredith McQuerry, Sheryl Schofield
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The purpose of this study was to examine the effect of Country of Origin and Perceived Quality on Purchase Intention for Xiaomi Smartphone Products (study conducted at the Xiaomi-Pekanbaru Sales Center).
Aravind Girish +2 more
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Evaluating service quality in the Durban freight transportation industry
This paper evaluates service quality in the Durban freight transportation industry, in which a high degree of competition exists. Previous measurements of service quality in the industry have been casual gauges, rather than a formalised process.
Jeevarathnam P. Govender +1 more
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The existence of small independent retailers is seriously jeopardised by severe competitive pressure, mainly caused by the sharp rise in online trading, rapidly changing consumer behaviours and the effectiveness of large commercial companies.
Rainer Hensel +3 more
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Emotional branding speaks to consumers’ heart: the case of fashion brands
In this highly competitive market, fashion brands struggle to distinguish themselves to increasingly apathetic consumers. To become more competitive, fashion retailers employ emotional branding as a way to engage their customers, addressing the growing ...
Youn-Kyung Kim, Pauline Sullivan
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The implications of consumer protection legislation on promotional strategies of retail businesses [PDF]
The Consumer Protection Act 68 of 2008 (CPA) was designed to prevent businesses from gaining a competitive advantage by engaging in unfair business practices in South Africa.
Marlini Moodley +2 more
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Convenience and Emotions through Facial Expressions: Evidence from Online Medication Shopping Behavior [PDF]
Convenience is a crucial factor for e-commerce websites and is closely linked to our emotions as the evaluation of the comfort and ease of shopping. However, the emotional component is insufficiently explored in studies.
Semra Ersöz, Prof Hendrik Schröder
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Are Small and Medium Enterprises (SMEs) Planning for Strategic Marketing in South Africa?
Substantial evidence shows that strategic marketing planning leads to increased small business performance, yet most small business owners do not draw up a plan for their businesses.
van Scheers Louise +1 more
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This study explored the costume evolution of the Star Wars film characters Padme Amidala and Leia Organa as romantic relationships were introduced and progressed and how this impacted their positions of power.
Mary C. King, Jessica L. Ridgway
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The influence of demographic factors on perceived risks affecting attitude towards online shopping
Background: Online shopping adoption has been rising in South Africa (SA). However, there is still a large majority of consumers who are not buying online because of certain risks associated with online shopping.
Khathutshelo M. Makhitha, Kate Ngobeni
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