Results 11 to 20 of about 297,584 (311)
Use of Social Media Marketing in Laundry and Dry-Cleaning Small Businesses in the Ekurhuleni Metropolitan area [PDF]
The Retail and Marketing Review, 2023 This study aims to explore the use of social media and its perceived impact and value as part of the overall marketing effort of small independent, owner-operated laundry and dry-cleaning firms in the Ekurhuleni Metropolitan area, in South Africa ...
Hector Mothudi, Dr Cornelius Bothma
doaj +1 more source
Transportation Research Part E: Logistics and Transportation Review, 2021 In this study, we examine the impact of the COVID-19 pandemic on food retail supply chains (SCs) and their resilience. Based on real-life pandemic scenarios encountered in Germany, we develop and use a discrete-event simulation model to examine SC ...
Diana Burgos, Dmitry Ivanov
semanticscholar +1 more source
Journal of business research, 2022 Increased digitalization enabled innovation and practical examples from the retail industry have captured the attention of marketing scholars, with rapid development in the academic field. The pace of change has significantly accelerated during the Covid-
R. Mostaghel +3 more
semanticscholar +1 more source
, 2021 Smart retailing has recently emerged as a new form of retail brand management enabled by novel technologies such as mobile augmented reality applications, to create better experience and value for customers.
S. R. Nikhashemi +3 more
semanticscholar +1 more source
Something seems fishy: mainstream consumer response to drag queen imagery
Fashion and Textiles, 2020 This study investigates how drag queen imagery in advertising and mainstream consumers’ tolerance towards homosexuality (i.e., drag queens) affect their attitudes towards the advertisement and brand in the context of beauty brand advertising.
Sarah Frankel, Sejin Ha
doaj +1 more source
Journal of Urban Management, 2021 This paper aims to explore the impact of the COVID-19 pandemic on retail real estate and high street landscape through acceleration of e-commerce and digitalization. The retail business have been evolving over the past several decades, accentuated by the
Anupam Nanda +2 more
semanticscholar +1 more source
Tracking Retail Investor Activity
Journal of Finance, 2020 We provide an easy method to identify purchases and sales initiated by retail investors using recent, widely available U.S. equity transactions data.
Ekkehart Boehmer +3 more
semanticscholar +1 more source
THE PERCEIVED VALUE OF BRAND BUILDING: DO SMALL AND MEDIUM ENTERPRISES IN SOUTH AFRICA RECOGNISE ITS VALUE? [PDF]
Eurasia: Economics & Business, 2023 Branding is a crucial resource for small and medium-sized enterprises (SMEs). The aim was to explore SME owners’ perceptions of branding, and to determine whether these perceptions had an impact on the marketing focus of the enterprise.
Wiid J.A., Cant M.C.
doaj
Working Paper Series, 2005 Recent attention has focused on the UK's productivity gap in the retail sector. Figure 1 shows an estimate of labour productivity in retail across countries, using output per hour worked. The UK lies well behind the US, France and Germany. Reynolds at al (2005) contribute to this debate by providing a discussion of the literature, along side interviews
Rachel Griffith, Heike Harmgart
openaire +3 more sources
Understanding green buying intention: The interplay of cosmopolitanism, ethnocentrism, materialism and environmental ethics [PDF]
The Retail and Marketing ReviewConsumer concerns about the natural environment have increased tremendously due to rising environmental challenges. However, globalisation – with its increase in the production and consumption of commodities – has increased participation in global ...
Dr Belinda Senooane +2 more
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