Results 41 to 50 of about 297,584 (311)
JGEET: Journal of Geoscience, Engineering, Environment and TechnologyThe purpose of this study was to examine the effect of Country of Origin and Perceived Quality on Purchase Intention for Xiaomi Smartphone Products (study conducted at the Xiaomi-Pekanbaru Sales Center).
Aravind Girish +2 more
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The effects of celebrity-brand congruence and publicity on consumer attitudes and buying behavior
Fashion and Textiles, 2019 Marketers use celebrity endorsements to make advertisements believable and to enhance consumer recognition of the brand name. However, once a direct link has been formed from a celebrity to a brand, the negative information about the celebrity may ...
Jae Han Jay Min +3 more
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Journal of Innovation & Knowledge, 2021 The existence of small independent retailers is seriously jeopardised by severe competitive pressure, mainly caused by the sharp rise in online trading, rapidly changing consumer behaviours and the effectiveness of large commercial companies.
Rainer Hensel +3 more
doaj +1 more source
The implications of consumer protection legislation on promotional strategies of retail businesses [PDF]
The Retail and Marketing Review, 2022 The Consumer Protection Act 68 of 2008 (CPA) was designed to prevent businesses from gaining a competitive advantage by engaging in unfair business practices in South Africa.
Marlini Moodley +2 more
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Are Small and Medium Enterprises (SMEs) Planning for Strategic Marketing in South Africa?
Foundations of Management, 2016 Substantial evidence shows that strategic marketing planning leads to increased small business performance, yet most small business owners do not draw up a plan for their businesses.
van Scheers Louise +1 more
doaj +1 more source
Emotional branding speaks to consumers’ heart: the case of fashion brands
Fashion and Textiles, 2019 In this highly competitive market, fashion brands struggle to distinguish themselves to increasingly apathetic consumers. To become more competitive, fashion retailers employ emotional branding as a way to engage their customers, addressing the growing ...
Youn-Kyung Kim, Pauline Sullivan
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Convenience and Emotions through Facial Expressions: Evidence from Online Medication Shopping Behavior [PDF]
The Retail and Marketing Review, 2022 Convenience is a crucial factor for e-commerce websites and is closely linked to our emotions as the evaluation of the comfort and ease of shopping. However, the emotional component is insufficiently explored in studies.
Semra Ersöz, Prof Hendrik Schröder
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The influence of demographic factors on perceived risks affecting attitude towards online shopping
South African Journal of Information Management, 2021 Background: Online shopping adoption has been rising in South Africa (SA). However, there is still a large majority of consumers who are not buying online because of certain risks associated with online shopping.
Khathutshelo M. Makhitha, Kate Ngobeni
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Fashion and Textiles, 2019 This study explored the costume evolution of the Star Wars film characters Padme Amidala and Leia Organa as romantic relationships were introduced and progressed and how this impacted their positions of power.
Mary C. King, Jessica L. Ridgway
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Journal of Retailing and Consumer Services, 2020 This study examines the antecedents and consequences of perceived shopping value through smart retail technology. Specifically, we propose that perceived complexity, perceived advantage, perceived novelty and perceived risk of using smart retail ...
Sujana Adapa +4 more
semanticscholar +1 more source