Results 1 to 10 of about 28,401 (316)
Integrated Commercial Activities and Intangible Consumption in Cities Development
Symphonya, 2011 The transformations taking place in consumers’ behaviour, brought on by the growing importance attributed to intangible elements in purchasing decisions, induce the different places of purchase, gravitating to the area (urban or rural), to enhance the ...
Roberta Tresca
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Internationalization of the Grocery Retail Market in Poland
Problemy Zarządzania, 2016 The paper presents the internationalization processes in the grocery retail market in Poland in 1990–2015. The study was conducted on the basis of the analysis of secondary data which allowed identifying foreign entities operating in this market and ...
Grzegorz Karasiewicz +1 more
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Studia i Materiały, 2012 At the turn of the XXth and XXIst century the importance of marketing communication in marketing activities of companies has grown considerably. The aim of the research was to estimate the importance of marketing communication in marketing policy of ...
Marek Drzazga
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Analysis of key indicators that affect the expected benefit of customers when using loyalty cards
Journal of Business Economics and Management, 2019 The aim of this paper is to define the significance of different indicators that affect the expected benefit of customers when using loyalty cards in the purchasing process in the retail sector.
Jelena Končar +2 more
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Analýza využití QR kódů v maloobchodě v České republice [PDF]
Trendy v podnikání, 2016 QR codes are frequently used technology in various industries worldwide including retailing. Lately QR codes have become one of the key innovations in various tools of marketing communication of large amount of companies. For the purpose of this paper QR
Čechurová Lenka
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Fast Changes in Food Retailing Due to the Impact of COVID-19
Theory, Methodology, PracticeIn this study, the impact of the pandemic COVID-19 on the FMCG sector is being examined. We consider as an important question to analyze in which direction the retail sector has shifted, whether it has been able to react to the sudden and increased ...
Tamás Sikos T., Dóra Molnár
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Shopping Centres in Warsaw and Bratislava: A Comparative Analysis
Miscellanea Geographica: Regional Studies on Development, 2010 The aim of the paper is to summarise the development of shopping centres and their current locations, types and sizes in Warsaw and Bratislava using a comparative analysis method.
Dudek-Mańkowska Sylwia +1 more
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Algorithms, 2016 In this work, a cross-validation procedure is used to identify an appropriate Autoregressive Integrated Moving Average model and an appropriate state space model for a time series. A minimum size for the training set is specified.
Patrícia Ramos, José Manuel Oliveira
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Marketing Science, 2013 Retailers face the problem of finding the assortment that maximizes category profit. This is a challenging task because the number of potential assortments is very large when there are many stock-keeping units (SKUs) to choose from. Moreover, SKU sales can be cannibalized by other SKUs in the assortment, and the more similar SKUs are, the more this ...
Robert P. Rooderkerk +2 more
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The paradox of corporate sustainability: analyzing the moral landscape of Canadian grocers
Frontiers in NutritionFood prices have experienced unprecedented increases in recent times. Simultaneously, grocers are facing allegations of capitalizing on inflation to generate unjustifiable profits. Escalating expenses and a lack of transparency have engendered heightened
Samantha Taylor +3 more
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