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The Effects of Omni-Channel Retailing on Promotional Strategy [PDF]
Journal of Theoretical and Applied Electronic Commerce Research, 2022 The objective of this study is to ascertain the effects of omni-channel retailing on the promotional strategy of retail organisations in order to better understand how to alter the promotional strategy in accordance with the ever-changing needs of ...
Dana Schrotenboer +3 more
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Omni-channel retailing:Some reflections [PDF]
Journal of Strategic Marketing, 2021 In this paper, I discuss some reflections on the emerging literature on multi- and omni-channel retailing. I discuss four important area’s of prior research and briefly describe some general findings.
Verhoef, Peter C.
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Omnichannel Retailing in Light of Psychological Factors: A Mediated Model [PDF]
Psychology Research and Behavior Management, 2023 Asif Ali Safeer,1 Iqbal Hussain,2 Muhammad Abrar,2 Rizwan Shabbir2 1Business School, Huanggang Normal University, Huanggang, People’s Republic of China; 2Lyallpur Business School, Government College University Faisalabad PakistanCorrespondence: Rizwan ...
Safeer AA, Hussain I, Abrar M, Shabbir R
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Moving from multi-channel to Omni-channel retailing: Special issue introduction [PDF]
Journal of Retailing and Consumer Services, 2022 In this special issue “Moving from Multi-Channel to Omni-Channel Retailing”, the Journal of Retailing and Consumer Services presents a series of papers covering topics to gain a better understanding of research and practices in the move toward Omni ...
Phau, Ian, Thaichon, Park, Weaven, Scott
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Omni-channel retailing: propositions, examples and solutions [PDF]
The International Review of Retail, Distribution and Consumer Research, 2018 Customers are not passive agents, but intrinsic to the value creation process. Because retailers are the customer’s link to the marketplace they are uniquely placed to develop value co-creation opportunities that give themselves a strategic advantage ...
Saarijärvi, Hannu +2 more
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Distribution systems in omni-channel retailing [PDF]
Business Research, 2016 The growing importance of online sales means that traditional bricks-and-mortar retailers need to create new distribution systems to serve customers through multiple channels.
Alexander Hübner +2 more
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Perception of Consumers towards Sustainable Omni-Channel Retailing [PDF]
E3S Web of ConferencesThe previous two decades have seen a considerable shift in the retailing paradigm due to information technology, going from a one way channel to online channel, multiple channel, and most recently, a sustainable omni-channel retailing.
Vanishree Sah P. +2 more
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The drivers of omni-channel shopping intention: a case study for fashion retailing sector in Danang, Vietnam [PDF]
Journal of Asian Business and Economic Studies, 2021 Purpose – The purpose of this paper is to look into the mechanism in which customers involve themselves in omni-channel retail setting and use its advantages. Design/methodology/approach – Via an empirical analysis through surveying customers, this paper
Thi Hieu Hanh Truong
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Understanding Omni-Channel Shopping Value from a Customer Perspective
Maketingu Janaru, 2021 The aim of this paper is to provide a research perspective for understanding omni-channel shopping value (Huré, Picot-Coupey, & Ackermann, 2017) from a customer point of view.
Takashi Okutani
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Execution of Omni-Channel Retailing Based on a Practical Order Fulfillment Policy
Journal of Theoretical and Applied Electronic Commerce Research, 2022 With the rapid development of the retail industry and its transition to omni-channel, a critical challenge that how to fulfill customer orders by choosing the proper channels arises for the retailers.
Ke Wang, Yitian Li, Yulin Zhou
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