Omni-channel users and omni-channel customers: a segmentation analysis using distribution services [PDF]
Spanish Journal of Marketing-ESIC, 2019 Purpose – Consumers are increasingly combining distribution channels, thus displaying so-called omni-channel behavior, both to complete a given purchase and between purchases. The authors make a distinction between omni-channel customers, who make use of
Monica Cortiñas +2 more
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Factors affecting consumers’ purchase intention for agriculture products omni-channel [PDF]
Frontiers in Psychology, 2023 Agricultural retailers face serious challenge of losing consumers due to channel integration, it has become essential to provide an expected consistent and seamless omni-channel shopping experience in an omni-channel environment.
Yan Liu, Shuyin Zheng
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Omni-channel retail operations in the presence of strategic customers: The benefit of inventory commitment. [PDF]
PLoS ONE, 2022 This paper studies the impact of strategic customer behavior on retailers' omni-channel strategies. Customers in the market are classified into strategic omni-channel customers and myopic B&M (brick and mortar) store customers.
Hongxuan Li, Fan Wu
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The omni-channel approach: A utopia for companies? [PDF]
Journal of Retailing and Consumer Services, 2022 There has been a shift towards providing a seamless consumer journey experience in the retail industry, resulting from a customer-centric approach. In the new paradigm, channels are becoming more intertwined and intricate, and ultimately more companies are embracing the omni-channel alternative.
Monika Hajdas +2 more
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The Effects of Omni-Channel Retailing on Promotional Strategy
Journal of Theoretical and Applied Electronic Commerce Research, 2022 The objective of this study is to ascertain the effects of omni-channel retailing on the promotional strategy of retail organisations in order to better understand how to alter the promotional strategy in accordance with the ever-changing needs of ...
Dana Schrotenboer +3 more
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Moving from multi-channel to Omni-channel retailing: Special issue introduction [PDF]
Journal of Retailing and Consumer Services, 2022 In this special issue “Moving from Multi-Channel to Omni-Channel Retailing”, the Journal of Retailing and Consumer Services presents a series of papers covering topics to gain a better understanding of research and practices in the move toward Omni ...
Park Thaichon, Ian Phau, Scott Weaven
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How does in-store and online shopping experiences influence repurchase intentions in Shandong, China? Roles of perceived value, brand trust, and customer satisfaction. [PDF]
PLoS ONEFor China's omni-channel retailers, retaining customers is of utmost importance. This study identifies the key factors influencing customers repurchase intentions in retail stores.
Shuang Zhou, Norlaile Salleh Hudin
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The drivers of omni-channel shopping intention: a case study for fashion retailing sector in Danang, Vietnam [PDF]
Journal of Asian Business and Economic Studies, 2021 Purpose – The purpose of this paper is to look into the mechanism in which customers involve themselves in omni-channel retail setting and use its advantages. Design/methodology/approach – Via an empirical analysis through surveying customers, this paper
Thi Hieu Hanh Truong
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Maketingu Janaru, 2022 This paper is a case study of YAMAP INC., a fast-growing venture company in Fukuoka focused on fostering mountain climbing community, and its main tool, the smartphone application YAMAP.
Ushio Dazai, Takashi Okutani
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Omni-channel retailing: some reflections [PDF]
Journal of Strategic Marketing, 2021 In this paper, I discuss some reflections on the emerging literature on multi- and omni-channel retailing. I discuss four important area’s of prior research and briefly describe some general findings. Next, I consider three important emerging trends: 1) digital only, 2) Covid-19 effects and 3) New Technologies. I discuss the implications of these trend
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