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Omni-channel retailing: some reflections [PDF]
Journal of Strategic Marketing, 2021 In this paper, I discuss some reflections on the emerging literature on multi- and omni-channel retailing. I discuss four important area’s of prior research and briefly describe some general findings. Next, I consider three important emerging trends: 1) digital only, 2) Covid-19 effects and 3) New Technologies. I discuss the implications of these trend
Peter Verhoef
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Omni-channel users and omni-channel customers: a segmentation analysis using distribution services [PDF]
Spanish Journal of Marketing-ESIC, 2019 Purpose – Consumers are increasingly combining distribution channels, thus displaying so-called omni-channel behavior, both to complete a given purchase and between purchases. The authors make a distinction between omni-channel customers, who make use of
Monica Cortiñas +2 more
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The Effects of Omni-Channel Retailing on Promotional Strategy [PDF]
Journal of Theoretical and Applied Electronic Commerce Research, 2022 The objective of this study is to ascertain the effects of omni-channel retailing on the promotional strategy of retail organisations in order to better understand how to alter the promotional strategy in accordance with the ever-changing needs of ...
Dana Schrotenboer +3 more
doaj +8 more sources
Factors affecting consumers’ purchase intention for agriculture products omni-channel [PDF]
Frontiers in Psychology, 2023 Agricultural retailers face serious challenge of losing consumers due to channel integration, it has become essential to provide an expected consistent and seamless omni-channel shopping experience in an omni-channel environment.
Yan Liu, Shuyin Zheng
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The omni-channel approach: A utopia for companies? [PDF]
Journal of Retailing and Consumer Services, 2022 There has been a shift towards providing a seamless consumer journey experience in the retail industry, resulting from a customer-centric approach. In the new paradigm, channels are becoming more intertwined and intricate, and ultimately more companies are embracing the omni-channel alternative.
Susana C Silva +2 more
exaly +4 more sources
The drivers of omni-channel shopping intention: a case study for fashion retailing sector in Danang, Vietnam [PDF]
Journal of Asian Business and Economic Studies, 2021 Purpose – The purpose of this paper is to look into the mechanism in which customers involve themselves in omni-channel retail setting and use its advantages. Design/methodology/approach – Via an empirical analysis through surveying customers, this paper
Thi Hieu Hanh Truong
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Maketingu Janaru, 2022 This paper is a case study of YAMAP INC., a fast-growing venture company in Fukuoka focused on fostering mountain climbing community, and its main tool, the smartphone application YAMAP.
Ushio Dazai, Takashi Okutani
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Journal of Theoretical and Applied Electronic Commerce Research, 2021 Drawing on expectation disconfirmation theory, this study explores the dyadic nature of omni-channel consistency on customer experience. Specifically, we propose a conceptual model that focuses on a brand’s offline channel customer experience relative to
Wei Gao, Hua Fan
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Journal of Transport and Supply Chain Management, 2023 Background: Omni-channel retailing is blurring the lines between online and physical stores for consumers as it provides consumers with more choices, convenience and a seamless shopping experience.
Tristan Ermes, Wesley Niemann
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Understanding Omni-Channel Shopping Value from a Customer Perspective
Maketingu Janaru, 2021 The aim of this paper is to provide a research perspective for understanding omni-channel shopping value (Huré, Picot-Coupey, & Ackermann, 2017) from a customer point of view.
Takashi Okutani
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