Results 11 to 20 of about 11,150 (250)

Omni-Channel Customer Experience (In)Consistency and Service Success: A Study Based on Polynomial Regression Analysis

Journal of Theoretical and Applied Electronic Commerce Research, 2021
Drawing on expectation disconfirmation theory, this study explores the dyadic nature of omni-channel consistency on customer experience. Specifically, we propose a conceptual model that focuses on a brand’s offline channel customer experience relative to
Wei Gao, Hua Fan
doaj   +1 more source

Managing omni-channel reverse logistics risk during supply chain disruption recovery in the South African fashion industry

Journal of Transport and Supply Chain Management, 2023
Background: Omni-channel retailing is blurring the lines between online and physical stores for consumers as it provides consumers with more choices, convenience and a seamless shopping experience.
Tristan Ermes, Wesley Niemann
doaj   +1 more source

Understanding Omni-Channel Shopping Value from a Customer Perspective

Maketingu Janaru, 2021
The aim of this paper is to provide a research perspective for understanding omni-channel shopping value (Huré, Picot-Coupey, & Ackermann, 2017) from a customer point of view.
Takashi Okutani
doaj   +1 more source

Changes in marketing strategy structure based on smartphones [PDF]

E3S Web of Conferences, 2021
With the spread of smartphones, customers have begun to make purchasing behaviors “anytime” and “anywhere”, creating a purchasing process in an omni-channel society.
Xi Weidong
doaj   +1 more source

Systematic review of omni-channel banking and preview of upcoming developments in Germany [PDF]

Innovative Marketing, 2020
Banks have not come to rest since the 2008 banking crisis and have been struggling for their future ever since. In addition to serious market distortions, there are increasingly digital challenges and investments in the banks’ platforms to remain ...
Michael Menrad
doaj   +1 more source

Exploring Omni-Channels for Customer-Centric e-Tailing

Logistics, 2021
In this volatile post-COVID environment where customers look for ways to order products online using personal computers and mobile devices, a traditional sale/delivery of products via single distribution channel needs to be reassessed. As a revolutionary
Hokey Min
doaj   +1 more source

Execution of Omni-Channel Retailing Based on a Practical Order Fulfillment Policy

Journal of Theoretical and Applied Electronic Commerce Research, 2022
With the rapid development of the retail industry and its transition to omni-channel, a critical challenge that how to fulfill customer orders by choosing the proper channels arises for the retailers.
Ke Wang, Yitian Li, Yulin Zhou
doaj   +1 more source

Research on the Game Relationship and Behavior Optimization between Banks and Customers in the Omni-Channel Environment

Systems, 2023
In an omni-channel environment of banks, the information transmission between banks and customers is the basis for decision-making on both sides. This dissertation analyzes the characteristics of signals sent between banks and customers at different ...
Jianzhong Xu, Xiaolei Cui
doaj   +1 more source

Omni-channel retailing: propositions, examples and solutions [PDF]

, 2018
Customers are not passive agents, but intrinsic to the value creation process. Because retailers are the customer’s link to the marketplace they are uniquely placed to develop value co-creation opportunities that give themselves a strategic advantage ...
Saarijärvi, Hannu, Spence, Mark T., Yrjölä, Mika   +2 more
core   +2 more sources

Integrated Order Picking and Multi-Skilled Picker Scheduling in Omni-Channel Retail Stores

Mathematics, 2022
Utilizing local brick-and-mortar stores for same-day order fulfillment is becoming prominent in omni-channel retailing. Efficient in-store order picking is critical to providing timely value-added omni-channel delivery services.
Shandong Mou
doaj   +1 more source