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Customer Showrooming Behavior and the Effect on Salesperson Performance [PDF]
DeReMa (Development Research of Management): Jurnal Manajemen, 2017 Indonesia has become the biggest market for e-commerce as it has 250 million inhabitants. Growth of internet and online shopping has made retailers expand their businesses via smartphones.
Isabelle Sarah Astari +2 more
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Journal of Theoretical and Applied Electronic Commerce Research, 2022 In practice, several e-commerce platforms offering online channels not only act as resellers but also serve as the marketplace. However, the existing literature rarely explores the impact of the offline service effort strategy with the showrooming effect
Xiangsheng Wang, Temuer Chaolu
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The drivers of omni-channel shopping intention: a case study for fashion retailing sector in Danang, Vietnam [PDF]
Journal of Asian Business and Economic Studies, 2021 Purpose – The purpose of this paper is to look into the mechanism in which customers involve themselves in omni-channel retail setting and use its advantages. Design/methodology/approach – Via an empirical analysis through surveying customers, this paper
Thi Hieu Hanh Truong
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IEEE Access, 2023 In the face of competitive pricing pressure from online retailers and high-quality service pressure from physical retailers, are retailers in these two channels willing to establish a service cooperation (SC) strategy?
Jiqiong Liu, Shuai Feng
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The Effects of Omni-Channel Retailing on Promotional Strategy
Journal of Theoretical and Applied Electronic Commerce Research, 2022 The objective of this study is to ascertain the effects of omni-channel retailing on the promotional strategy of retail organisations in order to better understand how to alter the promotional strategy in accordance with the ever-changing needs of ...
Dana Schrotenboer +3 more
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Variety of shopping modes: theoretical framework, pivotal factors, and managerial implications
Journal of Business Economics and Management, 2023 With the development of e-commerce and smartphones, consumers can use a variety of shopping modes (i.e., showrooming, webrooming, and completely offline/online shopping), each of which provides specific advantages in terms of price, assortment, service,
Ignacio Redondo, Jean-Philippe Charron
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Different kinds of research shoppers, different cognitive-affective consequences [PDF]
Spanish Journal of Marketing-ESIC, 2019 Purpose – Customer journey is more omnichannel than ever. Currently, one of the most influential omnichannel behaviors is research shopping in its two predominant forms: webrooming and showrooming.
Nuria Viejo-Fernández +2 more
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Omni-Channel Service Analysis of Purchase Intention
JOIV: International Journal on Informatics Visualization, 2023 The COVID-19 pandemic has caused a decline in various aspects of the economy, including the fashion sector. Many fashion retailers have closed, so sales have fallen. However, many retailers can also adapt and change using new communication channels. This
Maria Sugiat +2 more
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ESTRATÉGIAS DE CONVERGÊNCIA ON-LINE-OFF-LINE DA CACAU SHOW PARA O ENGAJAMENTO DE SEUS CONSUMIDORES
Revista Brasileira de Contabilidade e Gestão, 2021 Este estudo tem como objetivo compreender as estratégias de convergência on-line-off-line utilizadas pela marca Cacau Show para engajamento de seus consumidores.
Luciane Pereira Viana +1 more
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Understanding Omni-Channel Shopping Value from a Customer Perspective
Maketingu Janaru, 2021 The aim of this paper is to provide a research perspective for understanding omni-channel shopping value (Huré, Picot-Coupey, & Ackermann, 2017) from a customer point of view.
Takashi Okutani
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