Optimal Showroom Service Strategy and Power Structure for Retailers considering Consumer Return
Discrete Dynamics in Nature and Society, 2021 This paper investigates the optimal showroom service strategy and power structure for online and offline retailers considering online consumer return. Combining two service strategies and three competition power structures, six models are constructed to ...
Xuemei Zhang +4 more
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Differences between webrooming and showrooming in terms of selected consumer perception factor
Entrepreneurship and Sustainability Issues, 2022 In order to find out whether customers perceive (any) differences between the types of shopping channels (webrooming or showrooming) when it comes to buying clothes and footwear (given the selected factors), the study used the theoretical framework of ...
Mária Oleárová +3 more
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Regulation of Narrow Price Parity Agreements in Multi-Sided Markets
Журнал институциональных исследований, 2021 The article discusses the regulatory regime of digital multi-sided markets. It analyzes narrow price parity clauses designed to prevent a showrooming by depriving the supplier of the right to offer lower rates on its own website than on the platform.
Nataliya B. Dzagurova, Anna V. Tikhonova
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Showrooming e Webrooming: como o estudo destes comportamentos tem sido discutido na literatura
Navus: Revista de Gestão e Tecnologia, 2019 Este estudo tem como objetivo analisar a produção científica, nos idiomas inglês e português, sobre os comportamentos showrooming e webrooming. Realizou-se um estudo bibliométrico, de abordagem mista, com pesquisa nas bases Portal de Periódicos CAPES ...
Gabriela Pastre +1 more
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Webrooming or showrooming, that is the question: explaining omnichannel behavioural intention through the technology acceptance model and exploratory behaviour [PDF]
, 2022 Purpose: This paper evaluates how the intention to develop webrooming or showrooming behaviour is affected by both the perceived usefulness and the perceived ease-of-use, as well as by the consumer's personal predisposition to exploratory information ...
Collado Agudo, Jesús +3 more
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Understanding Omnichannel Behavior:
Maketingu Janaru, 2020 In this paper, we applied several findings from multichannel research to understand customer-engagement behaviors, such as app use in an omnichannel environment, and explored the relationship between these behaviors and customer or retailer evaluations ...
Ushio Dazai +3 more
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„Lajki” i „hejty”, czyli kilka słów o socjolekcie polskich i rosyjskich użytkowników internetu [PDF]
, 2018 The author presents several psycho- and sociolinguistic phenomena connected with Internet use. An analysis of the sociolect of Polish and Russian Internet users allows the author to establish the main kinds of human activity in the Internet and what the ...
Kuligowska, Katarzyna
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When Gains Outweigh Risks: Understanding Hybrid Shopping BehaviorBehaviours Among Consumers in Iloilo City, Philippines [PDF]
The Retail and Marketing ReviewThis research investigates showrooming and webrooming behaviours, using Prospect Theory to understand consumer shopping patterns between physical stores and online platforms.
Jose Neil Hortillo +1 more
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El showrooming, nuevo hábito de compra. Un estudio exploratorio sobre jóvenes universitarios
Vivat Academia, 2014 Internet ha sido el precursor de cambios en los proceso de compra. El que trata este artículo, el showrooming, trata de visitar la tienda física para ver, tocar y probar el producto, y realizar la compra en un retailer online con precios más ...
Alejandro Tapia Frade +1 more
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A Study on Automotive Showrooms from the Viewpoint of Recommended Intention
Maketingu Janaru, 2020 One of the consumer behaviors created by the spread of electronic commerce (EC) is showrooming. This behavior refers to purchasing products cheaply on the Internet after checking the products in stores.
Takumi Kato, Kazuhiko Tsuda
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