Results 21 to 30 of about 152 (142)
Is showrooming really so terrible? start understanding showroomers
Journal of Retailing and Consumer Services, 2020 Abstract The customer journey is more omni-channel than ever. In this scenario, so-called showrooming behavior emerges as a growing trend that is usually considered by retailers as a threat. The purpose of this research is to analyze whether showrooming, when compared with online buying behavior in which the customer does not visit the store prior to
Viejo Fernández, Nuria +2 more
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Jurnal At-TamwilPurpose – This study examines the relationship between Digital Marketing Strategy and Switching Behavior through Showrooming Behavior among Generation Z fast-fashion consumers in Tuban Regency.
Lina Fitriya
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El showrooming, nuevo hábito de compra. Un estudio exploratorio sobre jóvenes universitarios
Vivat Academia, 2014 Internet ha sido el precursor de cambios en los proceso de compra. El que trata este artículo, el showrooming, trata de visitar la tienda física para ver, tocar y probar el producto, y realizar la compra en un retailer online con precios más ...
Alejandro Tapia Frade +1 more
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Acta PsychologicaThe integration of digital tools such as mobile apps, QR codes, and e-commerce platforms has reshaped the global retail landscape, enabling hybrid shopping behaviors like showrooming.
Patricia Ynaya T. Asignacion +4 more
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A Study on Automotive Showrooms from the Viewpoint of Recommended Intention
Maketingu Janaru, 2020 One of the consumer behaviors created by the spread of electronic commerce (EC) is showrooming. This behavior refers to purchasing products cheaply on the Internet after checking the products in stores.
Takumi Kato, Kazuhiko Tsuda
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, 2023 Bacheloroppgave i Økonomi og administrasjon fra Handelshøyskolen BI ...
Mohn Furre, Elisabeth +1 more
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Rethinking Consumer Behavior Through Phygital Episodes
Journal of Consumer Behaviour, EarlyView.ABSTRACT Consumption unfolds in fused encounters where physical presence and digital mediation co‐occur, which, in turn, reshapes how consumers search, evaluate, purchase, and relate to brands. Consumer behavior research, however, still parses these encounters into channels, touchpoints, and stages that can be studied and managed apart.
Wenny Candra Mandagie, Weng Marc Lim
wiley +1 more source
Strategic search: Adaptation of internal fit and market positioning under competition
Strategic Management Journal, EarlyView.Abstract Research Summary Firms seeking competitive advantage need both internal fit and a distinctive market position, yet strategy research says little about how the search for the two is related. We develop a model of strategic search that integrates an NK landscape with differentiated Cournot competition, allowing a firm's position to shape both ...
Gianluigi Giustiziero +2 more
wiley +1 more source
Who are the Showroomers? Socio-Demographic Factors Behind the Showrooming Behavior on Mobile Devices
35 th Bled eConference Digital Restructuring and Human (Re)action, 2022 This quantitative study focuses on socio-demographic variables and their associations with different forms of showrooming behavior. The purpose of this study is to find which consumer groups based on age, gender, and income level are demographically the most probable showroomers, and how much each of these variables explain showrooming.
Nyrhinen, Jussi +6 more
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Small, EarlyView.This review examines cellulose as a sustainable platform for triboelectric nanogenerators, linking molecular structure, surface chemistry, and material engineering to charge generation, retention, and dissipation. Native, regenerated, and nanocellulose materials, functionalization strategies, scalable manufacturing, and diverse applications are ...
Renyun Zhang +3 more
wiley +1 more source