Antecedents of Webrooming in Omnichannel Retailing [PDF]
Frontiers in Psychology, 2020 Although webrooming has become common practice in omnichannel consumer behavior, only a few empirical studies have managed to shed light on the phenomenon. With this research work, we aim to investigate important antecedents of webrooming.
Kristina Kleinlercher +3 more
doaj +9 more sources
Webrooming: A Way of Dealing with Uncertainties in Purchasing [PDF]
Tržište, 2019 Purpose – This study aims to analyze ways in which uncertainty-related factors influence the intention of webrooming, a cross-channel buying behavior. The authors suggest that four factors (uncertainty avoidance, risk aversion, anticipated regret, and the
Vaida Kaduskeviciute +1 more
doaj +4 more sources
Pengaruh Webrooming terhadap Confident, Smart Shopping Feeling, User-generated Content, dan Search Process Satisfaction [PDF]
Jurnal Maksipreneur: Manajemen, Koperasi, dan Entrepreneurship, 2021 Recently, many people are switching from conventional shopping to digital shopping. even so, people feel that online shopping is less secure. Finally, many consumers search for information through the internet before shopping at brick and mortar stores ...
Sri Hartini, S. Nurul Hidayati
doaj +3 more sources
Measuring E-Satisfaction Performance Based on Customer Smart Shopping Feeling and Confident [PDF]
Jurnal Manajemen Industri dan Logistik, 2023 Recently, many people have been switching from conventional shopping to digital shopping. Even so, people feel that online shopping is less secure. Finally, many consumers search for information online before shopping at online stores.
Mahmud Mahmud, Febrianur I F S Putra
doaj +3 more sources
The Effects of Omni-Channel Retailing on Promotional Strategy [PDF]
Journal of Theoretical and Applied Electronic Commerce Research, 2022 The objective of this study is to ascertain the effects of omni-channel retailing on the promotional strategy of retail organisations in order to better understand how to alter the promotional strategy in accordance with the ever-changing needs of ...
Dana Schrotenboer +3 more
doaj +5 more sources
The impact of consumers’ positive online recommendations on the omnichannel webrooming experience [PDF]
Spanish Journal of Marketing-ESIC, 2019 Purpose – This purpose of this paper is to analyze how consumers’ online recommendations affect the omnichannel webrooming experience based on the internet, physical and mobile channels.
Carlos Orús +2 more
doaj +4 more sources
Omni-Channel Service Analysis of Purchase Intention [PDF]
JOIV: International Journal on Informatics Visualization, 2023 The COVID-19 pandemic has caused a decline in various aspects of the economy, including the fashion sector. Many fashion retailers have closed, so sales have fallen. However, many retailers can also adapt and change using new communication channels. This
Maria Sugiat +2 more
doaj +3 more sources
Webrooming no contexto da moda: uma análise dos antecedentes da atitude, intenção e comportamento de webrooming [PDF]
Future Studies Research Journal: Trends and Strategies, 2023 Objective: In this paper, it is intended to study webrooming behavior - online information search, and in person purchase - on fashion products. It is done by proposing a simplified model for webrooming on purchasing fashion garments.
Mourad, Aimãn Ibrahim +1 more
core +3 more sources
Editorial: Omnichannel Customer Behavior: New Questions in the Age of Agility [PDF]
Frontiers in Psychology, 2021 Eva Reinares-Lara +3 more
doaj +2 more sources
Information provision under showrooming and webrooming [PDF]
Omega, 2023 Deviations between consumers’ information gathering and purchase channels may lead to showrooming and webrooming, where the former refers to obtaining product information in a brick-and-mortar (BM) store but purchasing online while the latter corresponds to the reverse.
Zhong, Y., Shen, W., Ceryan, O.
openaire +2 more sources