Results 1 to 10 of about 408 (145)
Antecedents of Webrooming in Omnichannel Retailing [PDF]
Frontiers in Psychology, 2020 Although webrooming has become common practice in omnichannel consumer behavior, only a few empirical studies have managed to shed light on the phenomenon. With this research work, we aim to investigate important antecedents of webrooming.
Peter Verhoef +2 more
exaly +11 more sources
Pengaruh Webrooming terhadap Confident, Smart Shopping Feeling, User-generated Content, dan Search Process Satisfaction [PDF]
Jurnal Maksipreneur: Manajemen, Koperasi, dan Entrepreneurship, 2021 Recently, many people are switching from conventional shopping to digital shopping. even so, people feel that online shopping is less secure. Finally, many consumers search for information through the internet before shopping at brick and mortar stores ...
Sri Hartini, S. Nurul Hidayati
doaj +3 more sources
Sustainable Business and Society in Emerging Economies, 2022 Purpose: Recent research about consumer webrooming behavior has conferred the importance and wide prevalence of this behavior and indicates the impelling need for the exploration of this emerging phenomenon in the omni-channel retail environment.
Sarah Zafar, Rana Muhammad Shahid Yaqub
doaj +2 more sources
Editorial: Omnichannel Customer Behavior: New Questions in the Age of Agility [PDF]
Frontiers in Psychology, 2021 Eva Reinares-Lara +3 more
doaj +2 more sources
Measuring E-Satisfaction Performance Based on Customer Smart Shopping Feeling and Confident
Jurnal Manajemen Industri dan Logistik, 2023 Recently, many people have been switching from conventional shopping to digital shopping. Even so, people feel that online shopping is less secure. Finally, many consumers search for information online before shopping at online stores.
Mahmud Mahmud, Febrianur I F S Putra
doaj +1 more source
The drivers of omni-channel shopping intention: a case study for fashion retailing sector in Danang, Vietnam [PDF]
Journal of Asian Business and Economic Studies, 2021 Purpose – The purpose of this paper is to look into the mechanism in which customers involve themselves in omni-channel retail setting and use its advantages. Design/methodology/approach – Via an empirical analysis through surveying customers, this paper
Thi Hieu Hanh Truong
doaj +1 more source
I can’t believe online. A study on how negative reviews move online shoppers to offline channel
Asia Marketing Journal, 2022 Despite the benefits of online shopping, we easily observe consumer behaviour when making purchases through offline channels. Why do they choose to go offline by taking the effort to go there?
Hyo-jeong Kim, Sang man Han
doaj +1 more source
Omni-Channel Service Analysis of Purchase Intention
JOIV: International Journal on Informatics Visualization, 2023 The COVID-19 pandemic has caused a decline in various aspects of the economy, including the fashion sector. Many fashion retailers have closed, so sales have fallen. However, many retailers can also adapt and change using new communication channels. This
Maria Sugiat +2 more
doaj +1 more source
Different kinds of research shoppers, different cognitive-affective consequences [PDF]
Spanish Journal of Marketing-ESIC, 2019 Purpose – Customer journey is more omnichannel than ever. Currently, one of the most influential omnichannel behaviors is research shopping in its two predominant forms: webrooming and showrooming.
Nuria Viejo-Fernández +2 more
doaj +1 more source
The Effects of Omni-Channel Retailing on Promotional Strategy
Journal of Theoretical and Applied Electronic Commerce Research, 2022 The objective of this study is to ascertain the effects of omni-channel retailing on the promotional strategy of retail organisations in order to better understand how to alter the promotional strategy in accordance with the ever-changing needs of ...
Dana Schrotenboer +3 more
doaj +1 more source