Results 41 to 50 of about 408 (145)
Impact of Retailer’s Vertical and Horizontal Fairness Concerns on Manufacturer’s Online Channel Mode
Discrete Dynamics in Nature and Society, Volume 2021, Issue 1, 2021., 2021 This paper investigates a dual‐channel supply chain consisting of a manufacturer and a retailer, where the retailer exhibits vertical and horizontal fairness concerns. The manufacturer or the retailer direct selling and e‐commerce platform agency selling modes are employed to characterize the impact of retailer’s fairness concerns on the online channel
Xuemei Zhang +4 more
wiley +1 more source
Peran Mediasi Sikap terhadap Faktor-Faktor yang Mempengaruhi Perilaku Webrooming (Studi pada Konsumen Webrooming di Purwokerto) [PDF]
, 2023 Penelitian ini merupakan penelitian survey pada konsumen webrooming di kota Purwokerto. Dengan menggunakan Theory of Planned Behaviormenawarkan landasan yang layak untuk memahami apa yang mendorong konsumen untuk terlebih dahulu melakukan kunjungan yang ...
YORINDASARI, Sekar
core
How Does Online Engagement Drive Consumers' Webrooming Intention? A Moderated-Mediation Approach
, 2021 Based on the cognitive-motivational-relational (CMR) theory, this study empirically investigates the mechanisms through which consumers' online engagement impacts their channel switching intention.
Gupta, Manish +3 more
core +1 more source
Advancing the marketing‐operations interface in omnichannel retail
, 2023 Journal of Operations Management, Volume 69, Issue 2, Page 188-196, March 2023.
Robert Rooderkerk +2 more
wiley +1 more source
Showrooming e Webrooming: como o estudo destes comportamentos tem sido discutido na literatura
Navus: Revista de Gestão e Tecnologia, 2019 Este estudo tem como objetivo analisar a produção científica, nos idiomas inglês e português, sobre os comportamentos showrooming e webrooming. Realizou-se um estudo bibliométrico, de abordagem mista, com pesquisa nas bases Portal de Periódicos CAPES ...
Gabriela Pastre +1 more
doaj +1 more source
Webrooming és showrooming Magyarországon : Omnichannel vásárlói magatartás a sportcikkek piacán [PDF]
, 2022 Napjainkban a vásárlási folyamat egyre inkább dinamikus és digitalizált. A kereskedők számára végtelen lehetőség és eszköz áll már rendelkezésre a különböző kommunikációs csatornák és elérési pontok kombinálásával, annak érdekében, hogy minél ...
Péter Németh +8 more
core +1 more source
When Gains Outweigh Risks: Understanding Hybrid Shopping BehaviorBehaviours Among Consumers in Iloilo City, Philippines [PDF]
The Retail and Marketing ReviewThis research investigates showrooming and webrooming behaviours, using Prospect Theory to understand consumer shopping patterns between physical stores and online platforms.
Jose Neil Hortillo +1 more
doaj +1 more source
Future Studies Research Journal: Trends and Strategies, 2023 Objective: In this paper, it is intended to study webrooming behavior - online information search, and in person purchase - on fashion products. It is done by proposing a simplified model for webrooming on purchasing fashion garments. Method: A survey was conducted, obtaining 365 answers, and analyzed through structural equation modeling - PLS-SEM ...
Mourad, Aimãn Ibrahim +1 more
openaire +1 more source
, 2020 Doutoramento em GestãoWith recent technological developments, understanding how consumers behave in the current mobile environment has gained interest in multichannel research.
Santos, Susana Fernandes dos
core +3 more sources
Understanding Omnichannel Behavior:
Maketingu Janaru, 2020 In this paper, we applied several findings from multichannel research to understand customer-engagement behaviors, such as app use in an omnichannel environment, and explored the relationship between these behaviors and customer or retailer evaluations ...
Ushio Dazai +3 more
doaj +1 more source