Advancing the marketing‐operations interface in omnichannel retail
, 2023 Journal of Operations Management, Volume 69, Issue 2, Page 188-196, March 2023.
Robert Rooderkerk +2 more
wiley +1 more source
A Conceptual Framework on Webrooming Behavior of Luxury Customers (The Case of Gold and Jewelry) [PDF]
International Journal of Digital Content ManagementPurpose: The development of e-commerce and online shopping has given rise to emerging concepts of consumer behavior, including webrooming. Due to the novelty of the concept of webrooming in this study, an attempt has been made to provide a conceptual ...
Saghar Zarinkamar +2 more
doaj +1 more source
Showrooming e Webrooming: como o estudo destes comportamentos tem sido discutido na literatura
Navus: Revista de Gestão e Tecnologia, 2019 Este estudo tem como objetivo analisar a produção científica, nos idiomas inglês e português, sobre os comportamentos showrooming e webrooming. Realizou-se um estudo bibliométrico, de abordagem mista, com pesquisa nas bases Portal de Periódicos CAPES ...
Gabriela Pastre +1 more
doaj +1 more source
Mobile word of mouth (m-WOM): analysing its negative impact on webrooming in omnichannel retailing [PDF]
, 2020 Purpose: The purpose of this research is to analyse the influence of mobile word of mouth (m-WOM), received at the physical store, which “challenges” the consumer's preferences in a webrooming experience.
Flavian, C., Gurrea, R., Orús, C.
core +1 more source
Retailers, all omni-shoppers are not the same [PDF]
, 2021 International Conference on Modern Management based on Big Data, MMBD (2nd.
Viejo Fernández, Nuria
core +1 more source
Understanding Omnichannel Behavior:
Maketingu Janaru, 2020 In this paper, we applied several findings from multichannel research to understand customer-engagement behaviors, such as app use in an omnichannel environment, and explored the relationship between these behaviors and customer or retailer evaluations ...
Ushio Dazai +3 more
doaj +1 more source
Social construction of technology (SCoT) from generation X’s shopping experiences to omnichannel as new way of shopping [PDF]
, 2022 Omnichannel is considered a new way of shopping that integrates online and offline methods to offer seamless shopping experiences. Omnichannel requires consumers adaptation to use the internet, mobile devices, and social media as tools for seamless ...
Gan, Karina, Permana, Irvan
core +2 more sources
Research-shopper phenomenon: combinations of channels and touchpoints on the customer journey in Generation Z [PDF]
, 2021 A inovação nas tecnologias digitais está a revolucionar a forma como os consumidores procuram informação, comparam os vários produtos e serviços, realizam as suas compras e se relacionam com empresas e outros consumidores.
Afonso, Vasco Alexandre Machado
core
Webrooming ve Showrooming Üzerine Bir Literatür Taraması
Uluslararası Sosyal Bilimler Akademik Araştırmalar Dergisi, 2023 Günümüzde tüketiciler, ihtiyaç ve isteklerini birçok kanal üzerinden eş zamanlı olarak karşılamaktadır. İşletmelerde tüketicilere ulaşmak için kullandığı tüm kanalları entegre ederek tek kanal stratejisi uygulamaktadır. Bu yolla işletmeler daha iyi bir müşteri deneyimi oluşturmakta ve müşterilerinin yaşam değerini arttırabilmektedir.
Yüsra KÖSE, Hülya BAKIRTAŞ
openaire +1 more source
When Gains Outweigh Risks: Understanding Hybrid Shopping BehaviorBehaviours Among Consumers in Iloilo City, Philippines [PDF]
The Retail and Marketing ReviewThis research investigates showrooming and webrooming behaviours, using Prospect Theory to understand consumer shopping patterns between physical stores and online platforms.
Jose Neil Hortillo +1 more
doaj +1 more source