Results 51 to 60 of about 408 (145)
Antecedent of Webrooming Behavior
, 2022 Webrooming is shopping behavior by viewing products online but the actual purchases are made in offline stores. Increased internet access makes it easier for consumers to find goods according to their needs.
Novandari, Weni +2 more
core
It is different than what I saw online: negative effects of webrooming on purchase intentions
, 2021 Webrooming is a two-stage shopping process that begins with examining product options online followed by making a purchase at an offline store. In four experiments, we investigate webrooming effects on product evaluation and purchase intentions.
Chakravarti, Amitav +2 more
core +1 more source
WEBROOMING I SHOWROOMING [PDF]
, 2023 The sales market is under the daily influence of the emergence of new technologies and trends. In order for retailers to better adapt to this, it is necessary to study the behavior of consumers and to satisfy them with their product offer. With the development of new technologies and the growing influence of the Internet on the lives of individuals ...
openaire +1 more source
Tüketicilerin plansız satın alma davranışının satın alma sonrası pişmanlık ve webrooming davranışına etkisi [PDF]
, 2022 Araştırmanın temel amacı plansız satın alma davranışlarının satın alma sonrası pişmanlık ve\rwebrooming davranışına etkisini inceleyerek tüketicilerin satın alma sonrası pişmanlığın etkisiyle\rwebrooming davranışı gerçekleştirip gerçekleştirmediklerini ...
Gökçe, Gülcan, Bil, Erkan
core +1 more source
Omni‐channel customer segmentation: A personalized customer journey perspective
Journal of Consumer Behaviour, Volume 23, Issue 6, Page 3253-3275, November 2024.Abstract As switching behaviors become more prevalent in omni‐channel retailing, businesses face the challenge of crafting customer journeys that are not only seamless and integrated but also personalized. Personalization at the customer journey level requires a deep understanding of varied customer needs and behaviors.
Anh Thi Van Nguyen +2 more
wiley +1 more source
Explaining Webrooming Intention through Extended TAM and TPB: Insights from Gen Y and Z Travelers
Jurnal Manajemen Teori dan TerapanObjective: This study investigates the determinants of webrooming intention among Generation Y and Z travelers by integrating the Technology Acceptance Model (TAM) and the Theory of Planned Behavior (TPB), extended with need for interaction and online ...
Natasya Octaviani +1 more
doaj +1 more source
Journal of Consumer Behaviour, Volume 23, Issue 3, Page 1602-1619, May 2024.Abstract This research aims to examine luxury shoppers' webrooming intention, mediating (utilitarian value and hedonic value), and moderating (online perceived risk and reviews) effects. We used the stimulus‐organism‐response theory to provide a solid and holistic understanding of the concept.
Umair Akram, Rambabu Lavuri
wiley +1 more source
A review of touch research in consumer psychology
Journal of Consumer Psychology, Volume 34, Issue 2, Page 359-381, April 2024.Abstract This article details the theoretical foundation of haptics in consumer research. We structure the review using a continuum from proximal touch‐based interactions to increasingly distal interactions through devices, imagery, or language use. We begin with a focus on product/object touch in marketing highlighting touch for haptic information ...
Aradhna Krishna +2 more
wiley +1 more source
Search Online and Purchase Offline: The Role of Instagram Marketing, Consumer Behavior and Webrooming in Building Brand Loyalty [PDF]
, 2022 In Pakistan, consumers’ brand loyalty is changing due to emergence of advanced and modern marketing strategies. Therefore, the bricks and clicks businesses are facing allot of challenges because of deviating consumer behaviors in showrooming and ...
Ali , Noor Sehar +3 more
core +1 more source
SEISENSE Business ReviewWebrooming is a two-part shopping process where consumers research online before purchasing in-store. Anchored in Icek Ajzen's Theory of Planned Behavior, this study explores the webrooming trend in the high-involvement appliance category, including ...
Karlvin Chester Vallejos +1 more
doaj +1 more source