Results 51 to 60 of about 1,402 (182)
Trigger factors in brick and click shopping [PDF]
, 2019 Purpose: The goal of this research is to describe the customer’s purchase path in different shopping channels and to identify which are the trigger factors that motivate the choice of every shopping channel.
Fernández Alarcón, Vicenç +1 more
core +5 more sources
, 2021 Bacheloroppgave i Markedsføringsledelse fra Handelshøyskolen BI ...
Larsen, Caroline Skaar +1 more
openaire +1 more source
Shopping behaviour in B2C Retail Online Shopping: A study on the mediation effect of E-commerce Trust and Intimacy perception in Webrooming, Showrooming and Avoidance [PDF]
, 2023 Dissertation presented as the partial requirement for obtaining a Master's degree in Data Driven Marketing, specialization in Digital Marketing and AnalyticsThis study aims to analyze the mediation effects of Trust and Intimacy in B2C Online Shopping ...
Barreto, Amanda López
core
The Impact of Mobile Technology on Consumers’ Charitable Behaviors: a Research Protocol [PDF]
, 2022 Mobile sales have increased over the past decade. In today's online retail environment, the mobile channel has the added potential to bring greater value to the retail value chain.
Agourram, Hafid, Agourram, Hasna
core +2 more sources
WEBROOMING I SHOWROOMING [PDF]
, 2023 The sales market is under the daily influence of the emergence of new technologies and trends. In order for retailers to better adapt to this, it is necessary to study the behavior of consumers and to satisfy them with their product offer. With the development of new technologies and the growing influence of the Internet on the lives of individuals ...
openaire +1 more source
¿Existen diferencias en el comportamiento omnicanal? Análisis webrooming y showrooming [PDF]
, 2017 Este trabajo evalúa la influencia que las rutas de procesamiento de la información tienen en el comportamiento webrooming y showrooming. Para ello, se utilizó la base de datos “Observatorio de e-Commerce 2014” de la Consultora GfK que contiene ...
Rondán Cataluña, Francisco Javier (Coordinador) +3 more
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Unraveling Determinants of Webrooming Behavior: A Qualitative Inquiry
International Journal of Business and Society, 2021 Webrooming, a practice whereby consumers research for products online prior to making their final purchase offline, represents a prevalent form of shopping behavior in the current retailing landscape. This study aims to explore the determinants for and against the adoption of webrooming behavior among Millennials.
Cheng, Eugene Xi Aw +3 more
openaire +2 more sources
Omni‐channel customer segmentation: A personalized customer journey perspective
Journal of Consumer Behaviour, Volume 23, Issue 6, Page 3253-3275, November 2024.Abstract As switching behaviors become more prevalent in omni‐channel retailing, businesses face the challenge of crafting customer journeys that are not only seamless and integrated but also personalized. Personalization at the customer journey level requires a deep understanding of varied customer needs and behaviors.
Anh Thi Van Nguyen +2 more
wiley +1 more source
Pressacademia, 2021 Amaç - Bu çalışmanın amacı, algılanan risk ve e- güvensizliğin, webrooming niyeti ve webrooming davranışı üzerindeki etkilerini gerekçeli eylem teorisi çerçevesinde incelemektir. Yöntem- 15 Ocak-15 Şubat 2021 tarihleri arasında çevrimiçi anketler vasıtasıyla kolayda örnekleme yöntemi ile 211 katılımcıdan veri toplanmıştır.
openaire +3 more sources
Perceived congruence and online loyalty as segmentation variables in multichannel retailing: a comparison between appparel and electronics [PDF]
, 2017 As the interest of the literature on congruity between offline and online stores is relatively recent, empirical evidence is required to help marketing managers choose the most effective ways of contributing to the formation of consistent offerings as ...
Gómez-Borja, Miguel-Ángel +3 more
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