Agunan yang diambil Alih (AYDA) untuk Menurunkan Kredit Macet pada BPR Konvensional di Sidoarjo [PDF]
, 2017 Penelitian ini bertujuan untuk(1) menganalisis besarnya Agunan Yang Diambil Alih (AYDA) dengan penurunan kredit macet pada BPR Konvensional di Sidoarjo, (2) untuk mengidentifikasi kendala pelaksanaan AYDA terhadap penurunan kredit macet pada BPR ...
Hariasih, Misti, Sumartik, Sumartik
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Consumer Shopping Motive Identification: Study of Webrooming vs. Showrooming
Marketing and Management of Innovations, 2022 Although several researchers have already addressed the issue of channel preferences, the issue of webrooming and showrooming is still insufficiently researched. Therefore, based on the theoretical framework of the three-dimensional structure of the perception of smart shopping, the main goal of this research was to research which shopping motives lead
Olearova, M., Gavurova, B., Bacik, R.
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Las tiendas físicas de moda en el siglo XXI [PDF]
, 2018 [ES] El comportamiento de compra del consumidor de moda hoy en día ha cambiado; su forma de consumir es muy diferente a la de años atrás y, por lo tanto, la forma en que las marcas deben relacionarse con su público también tiene que evolucionar.
Enjamio Madrazo, Jone
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A Review of Consumer-Facing Digital Technologies Across Different Types of Fashion Store Formats [PDF]
, 2017 Several current trends in the fashion retail and marketing landscape are associated with the ongoing digital revolution, including the increasing tendency for fashion retailers to adopt consumer-facing digital technologies across their online and ...
Bonetti, Francesca, Perry, Patsy
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Understanding Mobile Showrooming Based on a Technology Acceptance and Use Model [PDF]
, 2021 Showrooming is an increasingly popular behaviour in the omnichannel era. The purpose of this paper is to understand the consumer intention to showroom through a technology acceptance and use model based on UTAUT2 that includes value consciousness and ...
Chimborazo-Azogue, Luis-Edwin +3 more
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Channel preferences: Unveiling omnichannel behavior in sports and leisure product purchases
Management şi MarketingCurrent customer segmentations in omnichannel retail are based on channel usage and tend to be rather descriptive. In comparison, this research focuses on the role of “need for touch” (NFT) and channel preferences (attractiveness, appropriateness ...
Nagy Akos +2 more
doaj +1 more source
Showrooming, Webrooming, and User-Generated Content Creation: The Moderating Effect of SoLoMo [PDF]
, 2014 In comparison with traditional multichannel shoppers, omnichannel shoppers simultaneously use all channels including brick-and-mortar stores, catalogs, web, mobile, and social media, not just one or two channels (Thoma, 2010).
Kang, Ju-Young M.
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Pazarlama 4.0 Ekseninde Webrooming Uygulaması
, 2020 Son yıllarda, perakendecilik sektörü, tek kanallı perakende formatından çok kanallı perakende ortamına doğru çarpıcı bir kaymaya tanık olmuştur. Rekabetçi baskılar ve müşterilerin artan talepleri nedeniyle, perakendeciler müşterilere hizmet etmek için sürekli yeni kanallar eklemektedir.
ÖZ, Murat, KAZAK, Mustafa
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Competitive (versus Loyal) Showrooming: An Application of the Push-Pull-Mooring Framework [PDF]
, 2021 Showrooming is an increasingly popular practic that threatens retailers' performance. This paper adopts the push-pull-mooring framework to understand the shopper decision to purchase online from a different retailer (competitive showrooming) rather than ...
Frasquet, Marta +1 more
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The effect of consumers' unplanned buying behavior on post purchase regret and webrooming behavior [PDF]
, 2021 Lisansüstü Eğitim Enstitüsü, İşletme Ana Bilim DalıBu çalışmanın temel amacı, plansız satın alma davranışının satın alma sonrası pişmanlık ve webrooming davranışı üzerindeki etkisini araştırmaktır.
Gökçe, Gülcan
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