Investigating consumers showrooming and webrooming behaviors according to purchase decision styles
, 2022 Bu çalışmada, showrooming (mağazada araştırma yapıp internetten satın alma) ve webrooming (internette araştırma yapıp fiziksel mağazadan satın alma) davranışlarının hangi satın alma karar tarzlarından etkilendiği belirlenmeye çalışılmıştır.
Erikci, Elif
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Customer segmentation and perception of service quality in digital tourism
Entrepreneurship and Sustainability IssuesDigital communication plays an essential role in shaping customer experience and satisfaction in tourism. This paper focuses on the perception of communication effectiveness and service quality in the context of digital tourism.
Radovan Bačík +3 more
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Analysis of retail sector research evolution and trends during COVID-19. [PDF]
Technol Forecast Soc Change, 2023 Gupta BB, Gaurav A, Panigrahi PK.
europepmc +1 more source
Configurational analysis of conditions influencing customers' channel switching intention in omnichannel retailing: a fuzzy-set analysis. [PDF]
Qual Quant, 2023 Van Nguyen AT +3 more
europepmc +1 more source
Exploring Online and In-Store Purchase Willingness: Associations With the Big Five Personality Traits, Trust, and Need for Touch. [PDF]
Front Psychol, 2022 Hermes A +3 more
europepmc +1 more source
The role of bad online buying experience on consumer webrooming behavior [PDF]
, 2020 Orientador: Prof. Dr. José Carlos KoreloDissertação (mestrado) - Universidade Federal do Paraná, Setor de Ciências Sociais Aplicadas, Programa de Pós-Graduação em Administração. Defesa : Curitiba, 18/02/2020Inclui referências: p.
Schiessl, Djonata, 1994-
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SAGE OpenThe current study addresses central aspects of the omnichannel fast fashion retailing consumer journey. How does Service Journey Quality (SJQ) as a multidimensional construct (including Seamlessness, Coherence, and Personalization) impact consumer ...
Naimah Khan, Shazia Faiz
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DOKUNMA İHTİYACI AÇISINDAN SHOWROOMING ve WEBROOMING DAVRANIŞLARININ ARAŞTIRILMASI
Beykoz Akademi Dergisi, 2020 Araştırmanın amacı, tüketicilerin dokunma ihtiyacı açısından internet kanalı ve mağaza kanalları arasındaki geçişlerinin ve satın alma profillerinin belirlenmesidir. Araştırmanın örneklemi en az bir kez internet üzerinden satın alma işlemi gerçekleştirmiş tüketicilerden oluşmaktadır.
openaire +4 more sources
Production Engineering ArchivesThe emergence of omnichannel environments has transformed consumer purchasing into a highly complex, multistage decision-making process, generating nonlinear demand signals that heavily influence retail logistics, inventory optimization, and production ...
Madudová Emília +2 more
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Exploring the Impact of Online and Offline Channel Advantages on Brand Relationship Performance: The Mediating Role of Consumer Perceived Value. [PDF]
Behav Sci (Basel), 2022 Zhao Y, Zhao X, Liu Y.
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