PENGENALAN STRATEGI PHYGITAL PROMOTION BAGI KELOMPOK NELAYAN DI KECAMATAN SUPPA KABUPATEN PINRANG [PDF]
, 2023 Pengabdian kepada Masyarakat ini dilakukan untuk mengenalkan dan menerapkan strategi Phygital Promotion dalam pemasaran produk hasil perikanan tangkap sehingga dapat meningkatkan hasil penjualan. Phygital merupakan perpaduan antara proses pemasaran fisik
Amir, Ashadi +1 more
core +1 more source
Exploring Online and In-Store Purchase Willingness: Associations With the Big Five Personality Traits, Trust, and Need for Touch. [PDF]
Front Psychol, 2022 Hermes A +3 more
europepmc +1 more source
Exploring the Impact of Online and Offline Channel Advantages on Brand Relationship Performance: The Mediating Role of Consumer Perceived Value. [PDF]
Behav Sci (Basel), 2022 Zhao Y, Zhao X, Liu Y.
europepmc +1 more source
Consumer Purchase Behavior of Online Professional Sports Merchandise [PDF]
, 2015 The purpose of this study was to find out whether shoppers browsed online then purchased in a store or purchased online. There had been limited empirical research and knowledge about online shopping behavior in relation to professional sports merchandise.
Schampers, Gina
core +1 more source
Enhancing shopping experiences in smart retailing. [PDF]
J Ambient Intell Humaniz Comput, 2021 Bourg L +9 more
europepmc +1 more source
Plan estratégico de la Corporación Maloko [PDF]
, 2016 La Corporación Maloko nace en el año 2003 en el emporio de Gamarra, teniendo en sus inicios un pequeño estand en el centro comercial Parque Cánepa, donde comercializaba productos de maquillaje y accesorios. Los productos eran importados en poca escala de
Muente Cornelio, Pedro Ricardo +2 more
core
Customer journey: Online versus offline in fashion industry [PDF]
, 2021 Technological improvements are allowing the development of the customer experience both online and offline, and the purpose is to create a better experience.
Tapadinhas, Raquel Filipa Duarte
core
Measuring Consumer Engagement in Omnichannel Retailing: The Mobile In-Store Experience (MIX) Index. [PDF]
Front Psychol, 2021 Lawry CA, Bhappu AD.
europepmc +1 more source
Unveiling the Online-Offline Divide: Predicting Retail Channel Membership for Luxury Jewelry Consumers Using Discriminant Analysis [PDF]
The study explores the factors that influence consumers to choose between online and offline channels for purchasing products and services. Using a quantitative approach, data was collected from 352 respondents through a survey and analyzed using ...
Gautam, O. +3 more
core +2 more sources
Cross-channel retail services as a remedy for retailer switching?: An investigation of retailer switching and potential of cross-channel retail services [PDF]
, 2020 This cumulative dissertation consists of four papers that investigate retailer switching and identify potential and threat of cross-channel retail services (CCRS) for retail businesses.
Behme, Katharina
core +1 more source