Results 111 to 120 of about 408 (145)
Sustainability, 2023 With tremendous technological advancements, traditional retailing has progressively been transformed into an omnichannel retail environment. While making an appeal to the behavioral reasoning theory, this paper explicates consumers’ (hedonic and ...
Saeed Badghish +2 more
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Determinants of Webrooming and Showrooming Behavior: A Systematic Literature Review
Journal of Internet Commerce, 2021The aim of this study is to explore the characteristics of omnichannel shoppers in the context of webrooming and showrooming behavior.
Kishor Chandra Sahu, Mohammed Naved Khan
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Examining consumers’ webrooming behavior: an integrated approach
Marketing Intelligence and Planning, 2019Purpose The purpose of this paper is to employ an integrated technology acceptance model–theory of planned behavior framework intertwined with online risk, e-distrust and product involvement to augment an understanding on consumers’ webrooming behavior.
Sangeeta Sahney, Sourabh Arora
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How does convenience drive consumers' webrooming intention?
International Journal of Bank Marketing, 2021Purpose The aim of this study is to evaluate the impact of convenience on banking consumers' webrooming intention. To fulfil this objective, this study empirically investigates how convenience impacts consumers' webrooming intention, using a comprehensive moderated–mediation framework. The study investigates the
Amit Shankar
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Webroomers versus showroomers: Are they the same?
Journal of Business Research, 2018Abstract This paper evaluates, on the one hand, the influence that routes to persuasion has on the webrooming and showrooming. On the other hand, for the specific case of products purchased online, we analyze whether developing showrooming versus pure online behaviors have a positive effect on the price paid by the customer. The empirical research is
Nuria Viejo Fernández +2 more
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Webrooming or showrooming? The moderating effect of product attributes
Journal of Research in Interactive Marketing, 2021PurposeThis study examines consumers' channel attitudes and choices leading to webrooming and showrooming, and how product attributes (informational vs experiential and perceived risk) moderate the effects of channel attitudes.Design/methodology/approachA research framework is built upon the heterogeneity of channel attitudes, the lack of intrachannel ...
Yan Guo, Min Zhang, Valerie Lynette Wang
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Showrooming and Webrooming: Information Externalities Between Online and Offline Sellers
Marketing Science, 2018In a product market where consumers are open to uninformed purchases, we study competition between a traditional and an online retailer in the presence of showrooming. Several results are obtained. First, showrooming intensifies competition and lowers both firms’ profits, thus supporting traditional and online retailers’ recent strategy of carrying ...
Bing Jing
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A Literature Review on Webrooming and Showrooming
2023Günümüzde tüketiciler, ihtiyaç ve isteklerini birçok kanal üzerinden eş zamanlı olarak karşılamaktadır. İşletmelerde tüketicilere ulaşmak için kullandığı tüm kanalları entegre ederek tek kanal stratejisi uygulamaktadır. Bu yolla işletmeler daha iyi bir müşteri deneyimi oluşturmakta ve müşterilerinin yaşam değerini arttırabilmektedir.
KÖSE, Yüsra, BAKIRTAŞ, Hülya
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Investigating webrooming behavior: a case of Indian luxury consumers
Journal of Fashion Marketing and Management: An International Journal, 2022PurposeThe purpose of the current study is to examine why luxury consumers webroom. The study further examines the intervening effects of social norms, age, and gender.Design/methodology/approachA cross-sectional data from 374 Indian luxury consumers was collected using questionnaire surveys.
Amit Shankar, Sheetal Jain
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This chapter explores the evolving phenomenon of webrooming in the retail landscape. It delves into how technological advancements and changing consumer behaviors are reshaping the way customers engage with both online and offline retail environments.
Sahil Kohli +2 more
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Sahil Kohli +2 more
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