Results 111 to 120 of about 1,402 (182)
Consumer Experience and Omnichannel Behavior in Various Sales Atmospheres. [PDF]
Front Psychol, 2020 Paz MDR, Delgado FJ.
europepmc +1 more source
The effect of promotional push notifications from supermarket branded apps on purchase behavior [PDF]
, 2019 Mestrado em MarketingA adoção de dispositivos móveis no mundo presenciou um aumento exponencial nos últimos anos, o que também se refletiu no número de aplicações móveis, ou apps.
Costacurta, Romulo Zarelli
core
Marketing Mix in E-Commerce [PDF]
, 2018 The purpose of this thesis is to examine McCarthy’s marketing mix, that is, the 4Ps of marketing – product, price, place and promotion – in e-commerce literature and answer the research question "How are the 4Ps presented in the context of e-commerce ...
Heikkinen, Taru
core
Measuring Customer Service Experience in Offline and Online Retail Environments
, 2021 Chu K.
europepmc +1 more source
Webroomer customer experience in the multichannel retail purchase journey
Navus - Revista de Gestão e Tecnologia, 2022 Gabriela Pastre +2 more
openaire +1 more source
ALIŞVERİŞ KANALININ MUTLULUĞA KATKISI: SHOWROOMING VE WEBROOMING EĞİLİMİ
ATLAS JOURNAL, 2020 openaire +1 more source