Results 141 to 145 of about 408 (145)

It is different than what I saw online: Negative effects of webrooming on purchase intentions

Psychology and Marketing
Cecile K Cho, Sorim Chung, Amitav Chakravarti   +2 more
exaly  

Revisiting the impact of consumers' need for touch on webrooming intention: the perspective of maximizing mindset theory

Journal of Research in Interactive Marketing
Sushant Kumar, Jung-Kuei Hsieh
exaly  

Understanding the consumers webrooming in retailing industry: An application of uses and gratification and uncertainty reduction theory

Technological Forecasting and Social Change
Rambalak Yadav, Ebtesam A Alzeiby, Dipanwita Chakrabarty   +2 more
exaly  

Webrooming und die Rückkehr der Shopper

2015
openaire   +1 more source

Webrooming: Neue Chance für den stationären Handel?!

2015
openaire   +1 more source