Results 141 to 150 of about 1,402 (182)

ARE SHOWROOMING, WEBROOMING, AND CUSTOMER EXPERIENCE EFFECTIVE FOR ONLINE PURCHASE INTENTION?

Research In Management and Accounting
Innovation emerges when traditional and online channels are integrated, allowing consumers to utilize both channels simultaneously to satisfy their needs and preferences while also enhancing purchase attraction.
Lydia Ari Widyarini, Brenda Rommer, Maria Mia Kristanti   +2 more
semanticscholar   +1 more source

Revisiting the impact of consumers' need for touch on webrooming intention: the perspective of maximizing mindset theory

Journal of Research in Interactive Marketing, 2023
PurposeThe purpose of this paper addresses the issue of inconsistent findings regarding the impact of consumers' need for touch (NFT) on webrooming behavior.
Jung-Kuei Hsieh, Sushant Kumar
semanticscholar   +1 more source

The AI-Human Synergy: Understanding Webrooming Behavior in the Digital Age

International Academic Journal of Science and Engineering
This study investigates how webrooming intention (the practice of customers searching for things online before making an in-store purchase) is affected by AI-driven technologies.
Teslin Sabu, Dr. R. Parameswaran
semanticscholar   +1 more source

Webrooming

This chapter explores the evolving phenomenon of webrooming in the retail landscape. It delves into how technological advancements and changing consumer behaviors are reshaping the way customers engage with both online and offline retail environments.
Sahil Kohli, Rishi Prakash Shukla, Piyush Samant   +2 more
openaire   +1 more source

THE PRACTICE OF WEBROOMING IN GENERATION Z: EMPIRICAL ANALYSIS ON PERUVIAN BUYERS

Business and management
This article focuses on the practice of webrooming among Generation Z youth residing in metropolitan Lima. The research seeks to answer the following question: How do convenience orientation and impulse buying propensity influence the practice of ...
Aitana Maria Gonzalez Caceres, Maria Fe Portocarrero Mendoza   +1 more
semanticscholar   +1 more source

Searching online and buying offline: Understanding the role of channel-, consumer-, and product-related factors in determining webrooming intention

, 2021
In recent times, the increasing accessibility of mobile technology has led to changes in consumers’ purchasing behavior. Despite the gloom and doom hearsay about how electronic commerce is threatening the existence of brick-and-mortar stores, by some ...
Eugene Cheng‐Xi Aw, N. Basha, S. Ng, J. Ho   +3 more
semanticscholar   +1 more source

Webroomers versus showroomers: Are they the same?

Journal of Business Research, 2018
Abstract This paper evaluates, on the one hand, the influence that routes to persuasion has on the webrooming and showrooming. On the other hand, for the specific case of products purchased online, we analyze whether developing showrooming versus pure online behaviors have a positive effect on the price paid by the customer. The empirical research is
Nuria Viejo Fernández, María José Sanzo Pérez, Rodolfo Vázquez-Casielles   +2 more
openaire   +1 more source

Webrooming and showrooming: a multi-stage consumer decision process

Marketing Intelligence & Planning, 2021
PurposeThe purpose of this research is to propose and validate a theoretical framework explaining web-rooming and showrooming as a multi-stage decision-making process. The authors have used consumer purchase decision-making theories to propose a model that identifies showrooming and webrooming as a combination of two decisions, channel choice during ...
Srabanti Mukherjee, Swagato Chatterjee
openaire   +2 more sources

Factors affecting luxury consumers’ webrooming intention: A moderated-mediation approach

, 2021
The aim of this study to investigate factors affecting luxury consumers’ webrooming intention using a moderated mediation framework. The study also investigates the mediating effects of perceived hedonic value and perceived utilitarian value and how ...
Amit Shankar, Sheetal Jain
semanticscholar   +1 more source

Unravelling Webrooming Intentions: An Integrated Model for Analysing Key Drivers in Retail Transformation

Vision: The Journal of Business Perspective
Using an integrated model, the current study intends to investigate ‘why online visitors intend to switch to traditional stores for final purchase’. To accomplish this purpose, this article empirically evaluates the following: (a) How consumer-related ...
Neha Rani, Himani Sharma
semanticscholar   +1 more source