Results 151 to 160 of about 1,402 (182)

Examining consumers’ webrooming behavior: an integrated approach

Marketing Intelligence & Planning, 2019
Purpose The purpose of this paper is to employ an integrated technology acceptance model–theory of planned behavior framework intertwined with online risk, e-distrust and product involvement to augment an understanding on consumers’ webrooming behavior.
Sourabh Arora, Sangeeta Sahney
openaire   +1 more source

A Literature Review on Webrooming and Showrooming

2023
Günümüzde tüketiciler, ihtiyaç ve isteklerini birçok kanal üzerinden eş zamanlı olarak karşılamaktadır. İşletmelerde tüketicilere ulaşmak için kullandığı tüm kanalları entegre ederek tek kanal stratejisi uygulamaktadır. Bu yolla işletmeler daha iyi bir müşteri deneyimi oluşturmakta ve müşterilerinin yaşam değerini arttırabilmektedir.
KÖSE, Yüsra, BAKIRTAŞ, Hülya
openaire   +1 more source

Webrooming e Showrooming

Vivenciam-se tempos de grandes mudanças, nos quais os acontecimentos ocorrem a uma velocidade exponencial. Para acompanhar esta evolução é imperativo para as organizações desenvolver estratégias que permitam não apenas conhecer os comportamentos online e offline dos consumidores mas, também, prever esses mesmos comportamentos.
Santos, Ana Beatriz, Miranda, Lara Maria, Estima, Ana   +2 more
openaire   +1 more source

Navigating the digital marketplace: perception, risks and webrooming intention

International Journal of Retail & Distribution Management
PurposeThe purpose of this study was to validate the factors influencing perception of digital buyers (PDB), risk factors of digital buying (RFDB) and webrooming intention (WI) and also to examine the mediating role of WI between PDB and RFDB.Design ...
Sindu Bharath, P. Nagesh, T. S. Nanjundeswaraswamy   +2 more
semanticscholar   +1 more source

Demystifying the product attribute nexus: illuminating webrooming behavior in emerging fashion industry

Journal of Product & Brand Management
Purpose This study aims to evaluate the impact of product complexity, product involvement and product diagnosticity on shaping webrooming behavior in emerging fashion retailing, with product knowledge acting as a moderator and information processing ...
Rambabu Lavuri, Rajendra Kumar Gopi
semanticscholar   +1 more source

Exploring the factors affecting travellers’ webrooming intention: a moderated-mediation analysis

Current Issues in Tourism
Webrooming, the practice of researching online before buying at a physical store, is a growing trend. The study investigated how various socio-psychological aspects influence consumers’ intentions to webrooming from the perspective of tourism products ...
Prosenjit Ghosh, Srijib Shankar Jha
semanticscholar   +1 more source

Algorithmic Explorations in Webrooming: A Deep Dive into Tools and Technologies for Enhanced Consumer Engagement

International Conference on Computing Communication and Networking Technologies
This study provides a comprehensive analysis of the latest tools and technologies facilitating the webrooming phenomenon, aiming to enhance the modern consumer experience.
Sahil Kohli, R. Shukla
semanticscholar   +1 more source

Webrooming: A conceptual framework using push pull mooring method

Asian Journal of Research in Social Sciences and Humanities, 2020
Online shopping has become a lifestyle, growing at exponential rates. The simplicity of investigating, purchasing, transporting and the immense accessibility of choices from little retailers to enormous brands is driving more shoppers online than before.
Biji U Nair, Harisundar Govindaraman
openaire   +1 more source

Understanding consumers’ paths to webrooming: A complexity approach

Journal of Retailing and Consumer Services, 2020
Abstract Webrooming (practice whereby products are researched online before making an offline purchase) has been recognized as a prevalent form of cross-channel shopping behavior. Grounded in complexity and configuration theories, this study examines how different causal conditions determine webrooming intention.
openaire   +1 more source

Comparative Analysis of the Influence Factors of Webrooming and Showrooming on Consumer’s Final Purchase Decisions

2024 International Seminar on Application for Technology of Information and Communication (iSemantic)
As technology and information advance, people find it increasingly convenient to perform searches and transactions online. This trend became even more pronounced during the COVID-19 pandemic when individuals significantly limited their physical movements.
Wendarta Darmawan, Santy, Nadira
semanticscholar   +1 more source