Results 131 to 140 of about 1,402 (182)

Online versus offline encroachment? Channel selection and information sharing strategies in a multichannel supply chain considering consumer webrooming behavior

International Transactions in Operational Research
This paper develops a three‐party game model comprising a supplier, an online retailer, and an offline retailer, where the supplier wholesales the product to retailers.
Ling-Bing Guo, Yifan Zhang, Yujie Zhao, Li Tong   +3 more
semanticscholar   +1 more source

Webrooming in the Luxury Market: Role of Consumer Traits, Channel-Related Factors and Shopping Motivations

Australasian Marketing Journal
This study investigates the role of consumer traits, channel-related factors and shopping motivations on webrooming intentions using online perceived risk and online perceived review as moderators and information processing and uncertainty reduction ...
Rambabu Lavuri, Park Thaichon
semanticscholar   +1 more source

Investigating webrooming behavior: a case of Indian luxury consumers

Journal of Fashion Marketing and Management: An International Journal, 2022
PurposeThe purpose of the current study is to examine why luxury consumers webroom. The study further examines the intervening effects of social norms, age, and gender.Design/methodology/approachA cross-sectional data from 374 Indian luxury consumers was collected using questionnaire surveys.
Amit Shankar, Sheetal Jain
openaire   +1 more source

Sales Forecasting with Exponential Smoothing for Webrooming–Showrooming Strategy at Yumna Batik

Studi Akuntansi Keuangan dan Manajemen
Purpose: This study explores the effectiveness of webrooming and showrooming as marketing strategies in increasing sales, revenue, and customer satisfaction at Yumna Butik in Makassar.
Syarthini Indrayani, Mira Mira, N. Mayasari, Wiwid Astuti, Resky Angguna Anastasya, Nur Amalia Agus Mulyadi   +5 more
semanticscholar   +1 more source

Konsumen Cerdas di Era Digital: Webrooming dan Faktor Pendorongnya dalam Pembelian Smartphone

JWM: Jurnal Wawasan Manajemen
Penelitian ini bertujuan untuk menganalisis pengaruh citra toko dan layanan karyawan terhadap niat webrooming dengan kepercayaan sebagai variabel mediasi.
Aditya Pratama, F. Atmaja
semanticscholar   +1 more source

Tüketici Sinizminin Webrooming Davranışı Üzerindeki Etkisinde Webrooming Tutumu, Webrooming Niyeti ve Davranışsal Kontrolün Aracılık ve Seri Aracılık Rolleri

Selçuk Üniversitesi Sosyal Bilimler Meslek Yüksekokulu Dergisi
Tüketici sinizmi, tüketicilerin işletmelerin dürüstlükten uzak olduğuna dair duyulan inanç sonucunda, kuşku duyması ve hayal kırıklığı yaşamasıdır. Birden çok pazarlama kanalı kullanan webrooming, tüketicinin bir ürünü satın almadan önce çevrim içi ...
Zübeyir Çelik, Nazlı Tığlı, Yavuz Soykan   +2 more
semanticscholar   +1 more source

Understanding the webrooming phenomenon

International Journal of Retail & Distribution Management, 2019
PurposeThe purpose of this paper is to propose and empirically test a model encompassing antecedents of webrooming, an emerging shopping behaviour in omnichannel retailing. This study delineates the impacts of shopping motivation, perceived channel-related benefits and costs on webrooming intention.Design/methodology/approachA questionnaire-based ...
openaire   +1 more source

Persuasive social eWOM in webrooming: mediational role of motivation to touch

International Journal of Retail & Distribution Management
The purpose of the study is to investigate how persuasive electronic Word of Mouth (eWOM) influences consumer purchase intention in the context of webrooming behavior, with a specific focus on the mediating role of consumers ‘motivation to touch (MTT)
Amresh Kumar, Pallab Sikdar, Md. Moddassir Alam, Pratibha Singh   +3 more
semanticscholar   +1 more source

How does convenience drive consumers' webrooming intention?

International Journal of Bank Marketing, 2021
Purpose The aim of this study is to evaluate the impact of convenience on banking consumers' webrooming intention. To fulfil this objective, this study empirically investigates how convenience impacts consumers' webrooming intention, using a comprehensive moderated–mediation framework. The study investigates the
openaire   +1 more source

Çok Kanallı Müşteri Yolculuğunda E-Müşteri Algıları: Showrooming ve Webrooming Tutumlarının İncelenmesi

Selcuk Universitesi Sosyal Bilimler Enstitusu Dergisi
Bu araştırmanın temel amacı, e-müşteri algıları, showrooming ve webrooming değişkenleri arasındaki ilişkileri tespit etmek ve e-müşteri algılarını çok kanallı pazarlama perspektifinden ele almaktır.
Emel Celep, Barış Çorumlu
semanticscholar   +1 more source