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Analysis of Determinants of Webrooming Intention
INTERNATIONAL JOURNAL OF MULTIDISCIPLINARY RESEARCH AND ANALYSISAlong with the development of the internet, it has now developed and is used in various fields, including the online business sector. This shows that consumers can access more than one channel both offline and online in the shopping process, this behavior can lead to Webrooming Intention behavior.
Halimah Sandra Widianti +1 more
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EKEV Akademi Dergisi
“Webrooming” refers to the practice where consumers search products online before purchasing them in a physical store. Webrooming is a complex behavior driven by the need for detailed research, the desire for a tangible product experience, convenience, trust, and social considerations. The main purpose of this study is to examine the effect of Internet
Mehmet Kürşat Tüzemen +1 more
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“Webrooming” refers to the practice where consumers search products online before purchasing them in a physical store. Webrooming is a complex behavior driven by the need for detailed research, the desire for a tangible product experience, convenience, trust, and social considerations. The main purpose of this study is to examine the effect of Internet
Mehmet Kürşat Tüzemen +1 more
openaire +3 more sources
Webrooming Behaviour Studies: a Bibliometric Analysis
International Journal of Knowledge-Based DevelopmentAli Rafiaani +2 more
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How online shopping experiences shape consumer webrooming behavior
Marketing Intelligence & Planning, 2022PurposeDue to increasing use of the Internet to purchase products, this article aimed to investigate how poor experiences during online purchases lead consumers to perform webrooming.Design/methodology/approachThe authors performed three laboratory experiments and analyzed secondary data to investigate this issue.FindingsThe findings revealed that (a ...
Djonata Schiessl +2 more
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Showrooming, Webrooming, and Operational Strategies for Competitiveness
SSRN Electronic Journal, 2020Show/webrooming refers to a consumer inspecting a product at a brick‐and‐mortar (BM)/online retailer before purchasing it from a competing online/BM retailer. Despite retailers adopting price‐matching and free‐shipping policies, show/webrooming remains prevalent.
Chuanya Jiao, Bin Hu
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Webrooming as the new retail experience: a smart-shopping perspective
International Journal of Retail & Distribution Management, 2023PurposeWebrooming (i.e. searching information online and making the final purchase in a physical store) has become a popular shopping practice, but remains insufficiently studied.
Ziqiang Wu +2 more
semanticscholar +1 more source
Webrooming behaviour: a conceptual framework
International Journal of Retail & Distribution Management, 2017PurposeRecent statistics on increasing webrooming customers make it topical in the multi-channel retailing domain. The purpose of this paper is to offer an enhanced understanding on “Webrooming behaviour”, an area of concern for e-retailers by proposing an integrated framework grounded on the Theory of planned behaviour and Technology acceptance model ...
Sourabh Arora, Sangeeta Sahney
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Webrooming and showrooming shopping behaviour: a bibliometric analysis
International Journal of Electronic BusinessNeha Rani, Harbhajan Bansal
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Journal of Consumer Marketing
Purpose This paper aims to segment omnichannel consumers using the often overlooked yet critical factors of value consciousness, perceived personalisation and privacy and security.
Neeru Sharma, J. Fatima
semanticscholar +1 more source
Purpose This paper aims to segment omnichannel consumers using the often overlooked yet critical factors of value consciousness, perceived personalisation and privacy and security.
Neeru Sharma, J. Fatima
semanticscholar +1 more source