Results 121 to 130 of about 408 (145)
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Vivenciam-se tempos de grandes mudanças, nos quais os acontecimentos ocorrem a uma velocidade exponencial. Para acompanhar esta evolução é imperativo para as organizações desenvolver estratégias que permitam não apenas conhecer os comportamentos online e offline dos consumidores mas, também, prever esses mesmos comportamentos.
Santos, Ana Beatriz +2 more
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Santos, Ana Beatriz +2 more
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Understanding consumers’ paths to webrooming: A complexity approach
Journal of Retailing and Consumer Services, 2020Abstract Webrooming (practice whereby products are researched online before making an offline purchase) has been recognized as a prevalent form of cross-channel shopping behavior. Grounded in complexity and configuration theories, this study examines how different causal conditions determine webrooming intention.
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EKEV Akademi Dergisi
“Webrooming” refers to the practice where consumers search products online before purchasing them in a physical store. Webrooming is a complex behavior driven by the need for detailed research, the desire for a tangible product experience, convenience, trust, and social considerations. The main purpose of this study is to examine the effect of Internet
Mehmet Kürşat Tüzemen +1 more
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“Webrooming” refers to the practice where consumers search products online before purchasing them in a physical store. Webrooming is a complex behavior driven by the need for detailed research, the desire for a tangible product experience, convenience, trust, and social considerations. The main purpose of this study is to examine the effect of Internet
Mehmet Kürşat Tüzemen +1 more
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Evaluation of Customer Preferences on Showrooming and Webrooming: An Empirical Study
Al-Barkaat Journal of Finance & Management, 2016In the age of globalization electronic marketing is a great revolution. Over the last decade majority of business organizations are running with technological change. Online shopping or marketing is the use of technology for better marketing performance.
Sana Nesar, Lamay Bin Sabir
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Evaluating the webrooming behaviour for mobile phones
International Journal of Business Innovation and Research, 2022Parvi Bharti +3 more
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Showrooming and Webrooming: Investigating the Consumer's Path to Purchase Intention
2022 International Conference on Cyber Resilience (ICCR), 2022Izza Ramzan +5 more
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How online shopping experiences shape consumer webrooming behavior
Marketing Intelligence and Planning, 2023Helison Bertoli Alves Dias +2 more
exaly
Potential benefits and descriptive norms in webrooming: an extended model of goal-directed behaviour
International Journal of Retail and Distribution Management, 2022Sangeeta Sahney +2 more
exaly
Influence of the Perceived Benefits of In-store Purchase on Webrooming Intention
REST Journal on Banking Accounting and BusinessWebrooming, a smart strategy used by consumers to buy products from physical stores after having gathered necessary information about the product from online resources, is continuously on the rise. Consumers are becoming increasingly smart with advancement in technology and simultaneous availability of products on online and offline channels. Consumers
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