Results 101 to 110 of about 408 (145)

Measuring Customer Service Experience in Offline and Online Retail Environments

, 2021
Chu K.
europepmc   +1 more source

The Practice Of Webrooming In Generation Z: Empirical Analysis On Peruvian Buyers

This article focuses on the practice of webrooming among Generation Z youth residing in metropolitan Lima. The research seeks to answer the following question: How do convenience orientation and impulse buying propensity influence the practice of ...
Mendoza, Maria Fe, Caceres, Aitana Maria
core  

Webrooming behaviour: a conceptual framework

International Journal of Retail and Distribution Management, 2017
PurposeRecent statistics on increasing webrooming customers make it topical in the multi-channel retailing domain. The purpose of this paper is to offer an enhanced understanding on “Webrooming behaviour”, an area of concern for e-retailers by proposing an integrated framework grounded on the Theory of planned behaviour and Technology acceptance model ...
Sangeeta Sahney, Sourabh Arora
exaly   +3 more sources

Information provision under showrooming and webrooming [PDF]

Omega, 2023
Deviations between consumers’ information gathering and purchase channels may lead to showrooming and webrooming, where the former refers to obtaining product information in a brick-and-mortar (BM) store but purchasing online while the latter corresponds to the reverse.
Zhong, Y., Shen, W., Ceryan, O.
exaly   +5 more sources

Competitive pricing and advertising strategies for online retailers with “showrooming” and “webrooming”

European Journal of Operational Research
zbMATH Open Web Interface contents unavailable due to conflicting licenses.
Xiang He
exaly   +4 more sources

Multichannel consumer behaviors in the mobile environment: Using fsQCA and discriminant analysis to understand webrooming motivations

Journal of Business Research, 2019
This study examines how different motivations determine three types of webrooming: traditional webrooming, webrooming extended to include mobile devices, and multidevice webrooming.
Helena Martins Gonçalves, Susana Santos   +1 more
exaly   +3 more sources

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Understanding the webrooming phenomenon

International Journal of Retail and Distribution Management, 2019
PurposeThe purpose of this paper is to propose and empirically test a model encompassing antecedents of webrooming, an emerging shopping behaviour in omnichannel retailing. This study delineates the impacts of shopping motivation, perceived channel-related benefits and costs on webrooming intention.Design/methodology/approachA questionnaire-based ...
Eugene Aw
exaly   +2 more sources

Showrooming, Webrooming, and Operational Strategies for Competitiveness

SSRN Electronic Journal, 2020
Show/webrooming refers to a consumer inspecting a product at a brick‐and‐mortar (BM)/online retailer before purchasing it from a competing online/BM retailer. Despite retailers adopting price‐matching and free‐shipping policies, show/webrooming remains prevalent.
Chuanya Jiao, Bin Hu
openaire   +1 more source