A review paper on driving forces behind webrooming behavior of consumers
RESEARCH REVIEW International Journal of MultidisciplinaryThe paper provides a detailed understanding of webrooming, a popular shopping trend that resulted from the convergence of traditional and internet retail channels. The study aims to examine the primary factors influencing webrooming behavior of consumers.
Neha, Manoj Kumar
semanticscholar +1 more source
How consumer behaviours changed in response to COVID-19 lockdown stringency measures: A case study of Walmart. [PDF]
Appl Geogr, 2023 Rose N, Rowe F, Dolega L.
europepmc +1 more source
Impact of online convenience on generation Z online impulsive buying behavior: The moderating role of social media celebrity. [PDF]
Front Psychol, 2022 Lina Y, Hou D, Ali S.
europepmc +1 more source
Retailer service strategy on livestreaming platforms considering free riding behavior. [PDF]
Ann Oper Res, 2023 Xie P, Shi R, Xu D.
europepmc +1 more source
Designing satisfying service encounters: website versus store touchpoints. [PDF]
J Acad Mark Sci, 2022 Bolton RN +3 more
europepmc +1 more source
Sensitivitas Pasar Modal Indonesia Terhadap Berbagai Peristiwa Politik Internal [PDF]
Tujuan dari penelitian ini adalah untuk mengetahui perubhan harga saham bila ada peristiwa yang mempunyai informasi penting. Pendekatan penelitian ini adalah pendekatan kwantitatif, populasi nya saham LQ 45. Metode sampling mengunakan purposive sampling.
Sriyono, Sriyono
core
Konektivitas Konsumen Generasi Milennial dengan Produk Fast Food pada Era Pemasaran Omnichannel [PDF]
This study aims to determine the omnichannel marketing strategy of fast food restaurants and analyze the connectivity patterns of millennial generation consumers with fast food products.
Lestari, Adyla Mita +2 more
core +2 more sources
Strategi Penguatan Kinerja Keuangan UKM Batik Berbasis Green Economy Di Kabupaten Sidoarjo [PDF]
Tujuan dari penelitian ini adalah untuk penguatan kinerja keuangan UKM yang berbasis Green Economy. Populasi yang digunakan dalam penelitian ini sebesar 45 UKM batik yang berada di Kabupaten Sidoarjo. Sampling dengan menggunakan metode purposive sampling,
Sriyono, Sriyono
core
Contactless channel for shopping and delivery in the context of social distancing in response to COVID-19 pandemic. [PDF]
Electron Commer Res Appl, 2021 Wang X, Wong YD, Qi G, Yuen KF.
europepmc +1 more source
Webrooming Application On Marketing 4.0 Axis
Econder International Academic Journal, 2020 Murat ÖZ, Mustafa KAZAK
openaire +2 more sources