Enhancing shopping experiences in smart retailing. [PDF]
J Ambient Intell Humaniz Comput, 2021 Bourg L +9 more
europepmc +1 more source
Pazarlama 4.0 Ekseninde Webrooming Uygulaması
, 2020 Son yıllarda, perakendecilik sektörü, tek kanallı perakende formatından çok kanallı perakende ortamına doğru çarpıcı bir kaymaya tanık olmuştur. Rekabetçi baskılar ve müşterilerin artan talepleri nedeniyle, perakendeciler müşterilere hizmet etmek için sürekli yeni kanallar eklemektedir.
ÖZ, Murat, KAZAK, Mustafa
openaire +2 more sources
, 2022 Perilaku pembelian omnichannel adalah tren yang berkembang di ritel fashion bermerek di Indonesia. Konsumen khususnya kaum milenial lebih memilih melakukan webrooming, yaitu mengevaluasi produk secara online dan mengidentifikasi produk yang paling cocok ...
Az-Zahra, Saffa Maulaya
core
Measuring Consumer Engagement in Omnichannel Retailing: The Mobile In-Store Experience (MIX) Index. [PDF]
Front Psychol, 2021 Lawry CA, Bhappu AD.
europepmc +1 more source
How consumer behaviours changed in response to COVID-19 lockdown stringency measures: A case study of Walmart. [PDF]
Appl Geogr, 2023 Rose N, Rowe F, Dolega L.
europepmc +1 more source
Hedging the Purchase: Integrating Financial Risk into the Webrooming Journey
Journal of Asian Development StudiesIn this study, the authors analyse the effects of smart shopping perception, salesperson assistance, and socialisation on webrooming behaviour, with financial risk as a moderating factor. PLS-SEM is used to analyse the data and shows that these variables have a significant effect on webrooming behaviour.
Ahsan Azim +2 more
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Impact of online convenience on generation Z online impulsive buying behavior: The moderating role of social media celebrity. [PDF]
Front Psychol, 2022 Lina Y, Hou D, Ali S.
europepmc +1 more source
Retailer service strategy on livestreaming platforms considering free riding behavior. [PDF]
Ann Oper Res, 2023 Xie P, Shi R, Xu D.
europepmc +1 more source
Designing satisfying service encounters: website versus store touchpoints. [PDF]
J Acad Mark Sci, 2022 Bolton RN +3 more
europepmc +1 more source
Contactless channel for shopping and delivery in the context of social distancing in response to COVID-19 pandemic. [PDF]
Electron Commer Res Appl, 2021 Wang X, Wong YD, Qi G, Yuen KF.
europepmc +1 more source