Results 61 to 70 of about 408 (145)
Perilaku Belanja Webrooming Intention Pada Mahasiswa Fakultas Ekonomi Dan Bisnis Universitas Dharma Andalas [PDF]
, 2023 The purpose of this study was to determine the effect of perceived usefullness of online search, perceived ease of online search, need for touch, sales staff assistance, socialization on the webrooming intention of FEB Dharma Andalas University students.
Mohammad Abdilla +3 more
core +1 more source
Possibilities of using beacons in advertising
Journal of Computer Sciences Institute, 2017 Beacon is a device, that broadcasts its identifier via Bluetooth Low Energy signal to nearby mobile devices, like smartphones or tablets. A special application installed on user’s device serves additional functionalities, that improves general user ...
Konrad Łyda, Marek Miłosz
doaj +1 more source
Selçuk Üniversitesi Sosyal Bilimler Meslek Yüksekokulu DergisiTüketici sinizmi, tüketicilerin işletmelerin dürüstlükten uzak olduğuna dair duyulan inanç sonucunda, kuşku duyması ve hayal kırıklığı yaşamasıdır. Birden çok pazarlama kanalı kullanan webrooming, tüketicinin bir ürünü satın almadan önce çevrim içi ortamlarda araştırdıktan sonra fiziksel bir mağazadan satın alması şeklinde gerçekleşmektedir. Bu çalışma,
Zübeyir Çelik +2 more
openaire +1 more source
This study investigates the role of consumer traits, channel-related factors and shopping motivations on webrooming intentions using online perceived risk and online perceived review as moderators and information processing and uncertainty reduction ...
Thaichon, Park, Lavuri, Rambabu
core +1 more source
Virtual Showroom Strategies for E-Tailers Towards Cross-Channel Purchasing Behavior of Consumers
Journal of Theoretical and Applied Electronic Commerce ResearchIn a duopoly market comprising an e-tailer and a physical retailer, we develop analytical models to explore the e-tailer’s strategy of introducing a virtual showroom to alleviate consumers’ fit uncertainty.
Zichao Jia +3 more
doaj +1 more source
, 2022 Penelitian ini bertujuan untuk: mengetahui pengaruh Webrooming terhadap Confident pada merk motor Honda, mengetahui pengaruh Webrooming terhadap Smart Shopping Feeling pada merk motor Honda, mengetahui pengaruh Webrooming terhadap User Generated pada ...
Dymawafie, Harits
core
Mapping customer journeys in multichannel decision-making
, 2014 This study is focused on multi-channel shopping, which refers to the integration of various channels in the consumer decision-making process. The term was coined in the early 2000s to signify the integration of offline and online shopping channels.
Charoensuksai, Nipawan, Wolny, Julia
core +1 more source
Analysis of Determinants of Webrooming Intention
INTERNATIONAL JOURNAL OF MULTIDISCIPLINARY RESEARCH AND ANALYSISAlong with the development of the internet, it has now developed and is used in various fields, including the online business sector. This shows that consumers can access more than one channel both offline and online in the shopping process, this behavior can lead to Webrooming Intention behavior.
Halimah Sandra Widianti +1 more
openaire +2 more sources
Channel preferences: Unveiling omnichannel behavior in sports and leisure product purchases
Management şi MarketingCurrent customer segmentations in omnichannel retail are based on channel usage and tend to be rather descriptive. In comparison, this research focuses on the role of “need for touch” (NFT) and channel preferences (attractiveness, appropriateness ...
Nagy Akos +2 more
doaj +1 more source
Journal of Theoretical and Applied Electronic Commerce ResearchIn the post-digital era, virtual reality (VR) technology is increasingly being utilized in the real estate industry. In this study, the influence of functional experience with VR technology (e.g., interactivity and flexibility) on consumers’ offline ...
Zhi-Tao Chen, Guicheng Shi, Yu-Hao Zheng
doaj +1 more source