Results 61 to 70 of about 1,402 (182)
A review of touch research in consumer psychology
Journal of Consumer Psychology, Volume 34, Issue 2, Page 359-381, April 2024.Abstract This article details the theoretical foundation of haptics in consumer research. We structure the review using a continuum from proximal touch‐based interactions to increasingly distal interactions through devices, imagery, or language use. We begin with a focus on product/object touch in marketing highlighting touch for haptic information ...
Aradhna Krishna +2 more
wiley +1 more source
Possibilities of using beacons in advertising
Journal of Computer Sciences Institute, 2017 Beacon is a device, that broadcasts its identifier via Bluetooth Low Energy signal to nearby mobile devices, like smartphones or tablets. A special application installed on user’s device serves additional functionalities, that improves general user ...
Konrad Łyda, Marek Miłosz
doaj +1 more source
Open collaboration strategy of international retailers: an analysis of co-creator [PDF]
, 2017 Nowadays, online channels provide better distribution and communication strategies between companies and consumers. The importance of establishing online tools based on innovations and customer participation, is equally applicable to the international ...
Alarcón del Amo, María del Carmen +4 more
core
Impacto de las tecnologías asociadas al real time retail en la mejora de la experiencia de compra del consumidor online y offline [PDF]
, 2018 El real time retail y las tecnologías que se le asocian serán en un futuro no muy lejano la realidad de la compraventa minorista. La implementación de nuevas tecnologías en el proceso de compra será un componente que, aunque ya se esté llevando a cabo,
Delgado Cuesta, Marta
core
Verkkokaupan monikanavainen markkinointi [PDF]
, 2016 Opinnäytetyö käsittelee verkkokaupan erilaisia markkinointikeinoja ja niiden vaikutuksia yritystoimintaan. Internetissä voidaan käyttää monia uudenlaisia markkinointikeinoja, jotka avaavat yrittäjille mahdollisuuden kasvattaa tunnettuutta ja hankkia ...
Lehtonen, Katja
core
Future Studies Research Journal: Trends and Strategies, 2023 Objective: In this paper, it is intended to study webrooming behavior - online information search, and in person purchase - on fashion products. It is done by proposing a simplified model for webrooming on purchasing fashion garments. Method: A survey was conducted, obtaining 365 answers, and analyzed through structural equation modeling - PLS-SEM ...
Mourad, Aimãn Ibrahim +1 more
openaire +1 more source
La elección del canal de queja en el contexto minorista omnicanal [PDF]
, 2017 La distribución omnicanal es la estrategia que están adoptando las empresas minoristas, lo que significa la proliferación de canales y puntos de contacto a disposición de los consumidores para interactuar con las empresas durante el proceso de compra ...
Frasquet Deltoro, Marta +2 more
core
Sustainability, 2023 With tremendous technological advancements, traditional retailing has progressively been transformed into an omnichannel retail environment. While making an appeal to the behavioral reasoning theory, this paper explicates consumers’ (hedonic and ...
Sarah Zafar +3 more
semanticscholar +1 more source
A marketing plan is not a communication plan [PDF]
, 2016 Se aborda la diferencia entre un plan de comunicación y uno de marketing. Aunque tienen elementos que las asemejan, básicamente un plan de comunicación debe estar integrado en el de marketing.
González Fernández-Villavicencio, Nieves
core
DOKUNMA İHTİYACI AÇISINDAN SHOWROOMING ve WEBROOMING DAVRANIŞLARININ ARAŞTIRILMASI
Beykoz Akademi Dergisi, 2020 Araştırmanın amacı, tüketicilerin dokunma ihtiyacı açısından internet kanalı ve mağaza kanalları arasındaki geçişlerinin ve satın alma profillerinin belirlenmesidir. Araştırmanın örneklemi en az bir kez internet üzerinden satın alma işlemi gerçekleştirmiş tüketicilerden oluşmaktadır.
openaire +4 more sources